Choose a product or service Brand that you admire, appreciate or aspire to own. Analyse the Brand based on the key parameters of brand management that we have learnt in class.
The analysis should include the following:
1. Analyse the brand elements – the name, the logo, the symbol, packaging design that differentiate this brand from other brands / products.
2. How does the chosen brand manage to differentiate itself from an unbranded product? What differences can you analyse? The differences may be rational or tangible, or emotional, irrational and intangible.
3. Analyse the chosen brand in terms of product or service orientation and give your critical evaluation.
4. Analyse the brand equity and offer your views on how this brand equity is develop?
5. Describe a recent brand marketing program of your chosen brand. Analyse and give your opinion on what you think of the marketing program. What elements of the marketing program did you like or dislike? How would you do it differently if you were the brand manager of this brand?
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