Presentation and Structure
AND TECHNOLOGY
Word count: 3000 words
Your report structure should include the following sections:
Cover page (University cover sheet)
Table of Contents
List of Abbreviations (if appropriate)
Introduction
Task 1-The External and Internal Environment
Task 2 – Strategy in the Global Environment
Task 3-Corporate Strategy
Concluding remarks
References
Appendix (The last one should be the PowerPoint Presentation)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 3000-word count.
Tip for Mapping the Assessment towards Module Topics and Module Learning Outcomes (LOs)
Assessment Task
Task 1-The External & Internal Environment
Module Topics
External Analysis -Opportunities and Threats
Internal Analysis-Distinctive competencies, profitability, and competitive advantage
Module LOs
LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy.
Task 2-Strategy in the Global Environment
Strategy in the Global Environment-profit growth through global expansion
LO2: Critically evaluate both strategic direction and strategic options in complex business environments.
Task 3-Corporate Strategy
Corporate Strategy diversification, integration and outsourcing
LO3: Evaluate the implications of global strategy to management practice within a business environment.
OK
Okoth
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