Question 1: Undertake a PESTLE analysis of the drivers for change at Disneyland Paris, during the period 2019 to 2021.
I. Give an introduction which shows what type of company it is, how big it is, the sector in which it operates, its business classification and ownership.
II. Provide a detailed PESTLE table showing each element with a series of detailed bullet points identifying issues specifically relevant to Disneyland Paris and the business context in which it operates.
III. Select what you consider have been the two most important drivers for change in the period 2019 to 2021. Write approx. 250 words (125 on each driver) explaining why you consider these to be significant. You should try to
underpin your written discussion with reference to academic theory, both about the PESTLE model and about its importance in understanding change.
IV. Total word count excluding PESTEL table 400. This answer is worth 35 marks. You should therefore be sure that you understand and can apply the PESTLE model.
Question 2: Choose the following academic models for organizational change.
Kotter’s 8-Step Model for Accelerating Change (2014).
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