Marketing Management
December 2022 Examination
Q1. A company provides consultancy to all its clients on the Pricing of their products. M/s Herbal Life sells various types of FMCG products in the urban market. They sell toothpaste, multi-vitamin ayurvedic tablets, chia seeds, tulsi tea, herbal soap, shampoo, etc. The company has asked you to present various types of Product Mix pricing and price adjustment strategies so that it can help them in taking pricing decisions for their range of products. (10 Marks)
Ans 1.
Introduction
A company provides pricing details to all clients. M/s Herbal Life features a series of Herbal products in the urban market. We sell toothpaste, Ayurveda supplement tablet computers, chia seeds, tulsi tea, natural soaps, shampoos, and other wellness and beauty products. Instead, try to connect with them in something substantive fashion by publishing about topics that are important to them or participating in discussions. Many products seem to be part of an extra comprehensive product mix. They serve a details function in a product mix that might consist of various products focused on various circumstances.
Q2. Elaborate on various types of promotion mix that you will use for the Herbal Life products (as explained in the first question). The main idea behind the promotion is that it should become a household product like Patanjali or Dabur. (10 Marks)
Ans 2.
Introduction
Over the last decade, the Ayurvedic market has grown drastically, and sales of entirely natural supplements have steadily boosted. With
Q3a. Mr. Raj is planning to purchase a new phone with the latest features. Explain various steps involved for Raj in the decision process. (5 Marks)
Ans 3a.
Introduction
Mr. Raj intends to acquire a new phone with one of the most current features. Numerous phones are readily available from different brand names at different price factors, each aimed at various demographics. The researcher will go over all of the critical attributes Raj needs to be aware of and stroll him through a detailed treatment that will lower his options to just a couple of, making his purchase choice far more obtainable.
Q3b. Global Stock is an online app for the purchase of international stocks from the international market. Explain and elaborate any five ways through which you will promote the app online. (5 Marks)
Ans 3b.
Introduction
Global Stock is an application system that allows you to acquire portfolio allowance from worldwide markets. There are numerous methods for advertising your app online. The App Store presently has more than 35 million apps, and the Google Play Store has more than 2.9 million apps. These figures are incredible, and they are growing day by day. If you think app customers will instantly pack up and relocate to our app,
