MBA 705 COMPANY STRATEGIC ANALYSIS
PART A—Analysis of the Company’s Strategic Issues or Strategic Changes (100 points)
**Pay attention to the Company Strategic Analysis Grading Rubric found in the Assignment Resources folder in the Getting Started section.**
First, you will select a company for the basis of your project. It is encouraged that students choose a company facing key strategic issues or dealing with some strategic changes. It would be best if you imagined yourself as the company’s top management team or as a team of consultants. Perform a series of analyses for the company you have chosen by answering the following questions.
1. A brief introduction of the company (Minimum 400 words)
• Scope of business/products (who are they? what industry are they in? what products do they sell?)
• Major markets or target markets
• Brief history, including strategic elements of its history
• Competition (who are the competitors? what is this company’s competitive position?)
• Overall performance
2. Describe the key strategic issues or strategic changes the company is facing/dealing with (Minimum 1200 words)
• I encourage you to apply the concepts, analytical tools, or frameworks you have learned from this course. Examples include external and internal environment, SWOT and TOWS, competitive advantage, core competence, strategic groups, diversification, boards of directors, strategic control, crisis management, ethics, and corporate social responsibility. Be sure to use the proper APA citations (both in-text citations and references) to show which course concept(s) you chose to answer this question.
PART B—Strategy Formulation & Evaluation (190 points)
**Pay attention to the Company Strategic Analysis Grading Rubric found in the Assignment Resources folder in the Getting Started section.**
You have identified the company’s strategic issues or changes through PART A. Now, you will need to identify the company’s strategic options and develop a set of detailed recommendations/strategies to improve the firm’s long-term performance. Answer the following questions. Be sure to use the proper APA citations (both in-text citations and references) to show which course concepts/strategies you chose to answer these questions.
1. What strategies do you recommend for this company?
2. Describe how you would implement your strategies for this company (e.g., steps for each major strategic initiative with their timelines)
3. Describe specific results you believe in achieving if the company implements your strategies (i.e., market, financial, and product or service goals)
4. Describe how your strategies improve the company’s long-term performance?
5. How and when will you measure the success of the strategies you recommended?
Company Strategic Analysis Structure:
• Contents should be summarized.
• Single spaced in 12-point font size.
• List your answer in a number format (e.g., Question 1: your answer, Question 2: your answer)
• Be sure to record all sources of information you have used in your assignment report. Follow APA format for the in-text citations and the reference list. The APA style guides are posted on Moodle.
• Word counts excluding the reference list.
o PART A: Minimum 400 words for Question 1 and 1200 words for Question 2 o PART B: Minimum 2500 words in total o
Company Strategic Analysis Submission:
• Submit your Strategic Analysis Submission as a Microsoft Word file via the submission box that says “Add submission”.
Turnitin Requirements:
• For each part of the Company Strategic Analysis, your similarity score must meet a threshold of no more than 20%.
• Each part of this project with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
• For resubmissions, it may take up to 24 hours for a new similarity score.
• Each part of this project with more than a 20% threshold will be not accepted.
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