In your groups, you are required to:
1) choose two large companies from the same industry (one should be relatively smaller than the other organisation e.g. Both Tesco and Morrison are big organisations from food retail setting however, Morrison is relatively smaller than Tesco)
2) research the two chosen companies
3) compare these two companies (see below)
4) explain the impact of globalisation on both chosen companies
Group Assignment Description
You will be required to identify how both organisations can be compared based on their:
- Status: size, location(s), employees, local or global, organisational structure(functional/divisional/matrix)
- Marketing: 4 P’s, branding, advertising
- Economy: Supply and Demand, Market share, profit/ financial statistics
You will then identify by using either PESTLE OR Porter’s Five Forces the challenges they have faced and how they could overcome them, and then you must present some realistic & relevant recommendations for them that match their organisational position. Considering the time limit, you don’t necessarily need to explain/define challenges from every aspect of PESTLE or Porter’s tools in your presentation.
The maximum presentation duration will be 15 minutes long, and time should be evenly distributed among all team members. You will be marked down for not keeping to the time limit.
Assessment Criteria
- You have undertaken good research demonstrated by your organisational knowledge.
- Analysis of both the organizations based on status, marketing, and economy.
- You have identified potential challenges and developed realistic recommendations.
- Presentation Skills: calm, confident well-practiced presentation. Excellent use of voice- clear well-paced verbal delivery. Excellent choice and use of appropriate material. Clear evidence of practice.
- Level of professionalism with presentation with in-text citations and a reference list using the Harvard referencing system.
Full contribution and participation of all team members.