Overview In this project, you will develop a board-level international market entry strategy for a U.S.-based company seeking to expand into a non-OECD emerging market. Your analysis should integrate concepts from international business, including trade theory, cultural intelligence, legal and regulatory analysis, market entry strategies, and financial feasibility.
Your final recommendation should demonstrate strategic thinking supported by research, data analysis, and course concepts.
Business Scenario: A U.S.-based health technology company has developed a successful telehealth platform that has been widely adopted in the U.S. market. The company is now planning to expand into Latin America or Sub-Saharan Africa and has asked your consulting team to evaluate international opportunities.
As consultants, your team will present a strategic recommendation to a simulated Board of Directors and international investors, identifying the most attractive country for expansion, the optimal market entry strategy, and a comprehensive commercialization plan.
Project Deliverables:
- Country Selection and Macro-Environmental Analysis (25 points) Evaluate three potential countries using a weighted decision matrix based on at least six evaluation criteria, such as:
GDP growth Healthcare infrastructure Digital penetration and internet access Regulatory environment Political stability Cultural distance Ease of doing business (optional) Economic outlook (optional) After selecting the strongest market, conduct a PESTLE analysis (Political, Economic, Social, Technological, Legal, and Environmental) focused specifically on opportunities and challenges for the health technology industry.
- Cross-Cultural and Legal Framework (25 points) Analyze the cultural and legal environment of your selected country by applying:
Cultural Analysis Hofstede's Cultural Dimensions Trompenaars' Cultural Dimensions Discuss how cultural differences may influence:
Business negotiations Leadership and management practices Customer adoption Marketing communications Platform localization Team management Legal and Regulatory Analysis Evaluate the country's legal environment, including:
Data privacy and cybersecurity regulations Healthcare regulations and licensing requirements Intellectual property protection Foreign investment regulations Market entry restrictions Any other legal considerations relevant to telehealth services 3. Market Entry and Commercialization Strategy (30 points) Develop and justify a comprehensive market entry strategy.
Your analysis should include:
Selection and justification of the most appropriate entry mode (e.g., exporting, licensing, joint venture, strategic alliance, acquisition, or wholly owned subsidiary) Product and service localization strategy Marketing and customer acquisition strategy Distribution and sales channels Partnership strategy, including identification of potential local partners (e.g., hospitals, insurers, government agencies, NGOs, telecommunications companies, or technology firms) Pricing strategy appropriate for the target market and customer purchasing power Support your recommendations with evidence from industry research and international business theory.
- Financial Feasibility and Risk Assessment (20 points) Develop a financial and risk analysis for the proposed expansion.
Include:
A three-year pro forma revenue forecast Clearly stated financial assumptions Estimated startup and operating costs Break-even analysis The five most significant country-specific risks A probability-impact risk matrix Risk mitigation strategies for each identified risk Report Requirements Length: 21 pages (excluding title page and references) Format: APA 7th Edition Include tables, figures, and charts where appropriate to support your analysis. Cite a minimum of 15 credible academic and professional sources, including peer-reviewed articles, STATISTA, government publications, international organizations (e.g., World Bank, IMF, WHO), and reputable industry reports. THIS ASSIGNMENT COUNT 35 % OF MY FINAL GRADE, NEED TO MEET EACH REQUIREMENT AND FORMAT
CAN'T HAVE MORE THAN 10% PLAGIARISM OR AI TEXT O WILL RECEIVE A 0
DUE DATE AUGUST 13, 2026 NO LATER , PLEASE CHECK GRAMMAR AND DO THE BEST ORGnized with headings.