OVERVIEW The student will assess a promotional schedule for a sports team and devise new promotional ideas. INSTRUCTIONS Using your selected minor league team or a college team (University of Texas longhorn football), examine their promotional schedule for the season. Discuss the target of each promotional element and its effectiveness in drawing different demographics. How do the promotions align with the frequency escalator concept discussed in the book? After completing your analysis, create 5 new promotional ideas that the team could use. These promotional ideas should be both unique and original. Do not replicate existing promotional ideas found on other teams. Your 5 promotional ideas should be completely new. Include details on how each promotional idea can implemented and provide target markets for each promotion. This assignment must follow current APA format and include at least one citation and be no less than 500 words. Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
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