PLEASE READ PROMPT THOROUGHLY ALL IN TEXT CITATIONS MUST INCLUDE AUTHOR AND PAGE

PLEASE READ PROMPT THOROUGHLY ALL IN TEXT CITATIONS MUST INCLUDE AUTHOR AND PAGE NUMBER!!!
Assigned Textbook:
https://www-bloomsburyfashioncentral-com.limcollege.idm.oclc.org/encyclopedia?docid=b-9781501366581
Beyond Design: The Synergy of Apparel Product Development
by Sandra Keiser , Deborah Vandermar and Myrna B. Garner
Bloomsbury Publishing Inc, 2022
Edition:
Fifth Edition
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Please read Chapter 1 and 2 from your course textbook, Beyond Design.  The book can be accessed through the LIM library. All course and textbook guidelines can be found on the syllabus in Canvas. After you read the chapters, write a response to the following questions. Your response should be approximately 100 words for each question. Paste your response into the discussion box. Engage in a dialog with a minimum of two of your peers by making substantive comments on their post.  
Select a department store or mass merchandiser (one retailer) and identify two private label brands and two wholesale brands that they carry. Compare and contrast the private label and wholesale brand products in terms of price, positioning, and fashion level.  
What are the core competencies and competitive advantages of the chosen retailer? What do they excel at? How does this affect the products they develop as private labels or purchase from a wholesale brand? Write specific points and facts about each retailer.  
All written work for this class should be in essay format and APA7 cited as needed. 
Instructions
Please respond to the prompt. Your response should run 300 words in length, reflecting on the prompt above. You must post your initial reply to access the full discussion.