** Please review and utilize all attachments / links as they are required reading, background on the content, and required sources (Ch 1, 2, and 10 are one of three required sources) ** Review links included in instructions ** Focus is on 2.5 full pages and not word count **
As you will read this week, stakeholders, internal or external, to an organization may include those directly or indirectly affected by sustainability issues. Stakeholders can be divided into two groups: internal and external. Internal stakeholders are those in an organization, such as employees, staff, and directors. External stakeholders are people or groups who do not directly work in a company but are impacted by the actions and outcomes of the business such as creditors, customers, government, or society. Stakeholders are increasingly involved in determining the sustainability and CSR focus of an organization and in assessing how well an organization is managing them.
This assignment allows you to examine a company excelling at corporate social responsibility to assess what they are doing, who their internal and external stakeholders are, and, ultimately, how the company’s CSR reputation impacts the stakeholders. Stakeholder analysis is a critical skill for those leading sustainability and CSR efforts.
Prior to beginning work on this assignment (all are attached / linked)
Read Chapter 2 of your textbook.
Review Chapter 1 and Chapter 10 of the textbook.
Read 20 U.S. Companies that Excel at Corporate Social Responsibility ( https://better.net/philanthropy/get-inspired/20-u-s-companies-that-excel-at-corporate-social-responsibility/ ).
Select one company from 20 U.S. Companies that Excel at Corporate Social Responsibility with an active CSR presence or program to analyze.
In your paper,
Identify which company you selected.
Describe the problem(s) that the company is addressing and how they are addressing it.
Identify at least one internal and one external stakeholder for the company with respect to the problem identified.
Assess the effects of the company’s CSR initiatives on each of the stakeholders you identified.
Determine whether the company is successfully communicating its mission to the stakeholders.
Provide two to three recommendations for how the company can improve its CSR presence or program.
The Case Study: Corporate Social Responsibility (CSR) Reputation and Impact on Stakeholders paper
Must be two to three double-spaced pages in length (not including title and references pages) and formatted according to APA Style . Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution
Course name and number
Instructor’s name
Due date
Must utilize academic voice.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Must use at least two credible sources in addition to the course text (Chapters 1, 2, and 10 are attached and are a required source).
Scholarly, Peer-Reviewed, and Other Credible Sources
Must document any information used from sources in APA Style.
Must include a separate references page that is formatted according to APA Style.
Carefully review the Grading Rubric (attached) for the criteria that will be used to evaluate your assignment.
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