Please select one (1) from the five (5) events held in Australia each year:
Virgin Melbourne Fashion Week, Australian Open Tennis Championship, Sydney Gay and Lesbian Mardi Gras, Australian Grand Prix, Rip Curl Pro Am Bells Beach Working in groups of (2), students are required to submit a comprehensive appraisal of the event.
Taking the form of an executive report your submission should include the following information:
Describe and classify the event by size, form, and content.
Discuss the market for this type of event (think national and global) and where your selected event fits within this market.
Describe the event in terms of its timeframe, attendance, tourism significance, economic impact and organizational structure
In the opinion of your group what are the strengths of this event? What are its weaknesses?
What opportunities for growth exist for this event? What might threaten further development for this event?
Based on your research, your group needs to make recommendations for the future development and prosperity of this event.