C. Prepare a written report in which you do the following:
Note: It is recommended that you use the attached "Business Performance Report Template" to structure this report.
- Describe your simulated business, including the following:
• locations of sales outlets
• types of products produced
• how products are manufactured
- Select three different topics from the following:
• marketing (advertising and internet marketing)
• store expenses
• sales force
• research and development
• use of loans or cash
a. For each selected topic in part C2, identify a specific decision from the simulation that relates to each selected topic.
b. For each identified decision in part C2a, explain why the decision was made in the simulation for each of the three selected topics in part C2.
c. Explain how each specific decision from part C2a affected your company’s financial performance, using supporting data from the Final Income Statement or Final Balance Sheet from part B:
• Include data from the “Expenses” section of the Final Income Statement to support decisions relating to marketing, store expenses and sales forces, and research and development.
• Include data from the “Expenses and Profitability” section of the Final Income Statement and/or the “Debt and/or Cash” section of the Final Balance Sheet to support decisions relating to loans and cash.
D. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
E. Demonstrate professional communication in the content and presentation of your submission