Principles of Marketing Assignment: Brief, Structure and Guidance
Module Information
- Module: Principles of Marketing – MC4061QA
- Intake: April 2026 – Semester 2
- Assessment: Individual Written Report
- Word Limit: 1,500 words maximum
- Learning Outcomes: 1, 2 and 3
- Assessment Weighting: 100%
- Submission Deadline: Monday, 14 December 2026, before 3:00 p.m.
- Submission Platform: Turnitin
Introduction to the Assignment
The aim of this assessment is to enable students to apply the knowledge gained during the Principles of Marketing module. Students are required to select an organisation.