Prompt: Craft an introduction to the organization and product or service that yo

Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal. Organization is Johnson and Johnson Product to be marketed is Tremfya. I attached the worksheet that can be used to help in the introduction
Specifically, the following critical elements must be addressed:
I. Introduction
A. Provide a detailed profile of your selected organization. What type of organization is it? What is its mission and vision, its service area and
locations, and its major products and services?
B. Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What
are the current issues with the product or service? Why is a marketing initiative needed?
C. Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specific
examples of your primary and secondary customers, as well as their needs, wants, and preferences.
D. Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific
examples of how each is or is not relevant.
E. Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specific
examples of factors that drive demand for your product or service.
Rubric
Guidelines for Submission: Your draft must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format

Prompt: Craft an introduction to the organization and product or service that yo
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