Elective: Public Relations Management (Part -1)
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
Question.1. How to Manage Your Own PR ? Explain.
Answer: Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
Public relations (PR) is the practice of using media channels to promote your organization and cultivate a positive public perception. PR is also the process of managing your organization’s brand and communications — especially in times of crisis.
PR is how brands manage the spread of their information, so it’s similar to branding. The main difference is that PR focuses on
Question.2. Why Public Relations? Explain.
Answer: Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image, and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.
Every individual or entity operating in the
Question.3. Marketing is indeed not a direct function of PR but definitely, like advertising, both functions can go hand in hand in the interest of business. Explain.
Answer:
Question.4. Explain management function of PR in Budgeting.
Answer: Nothing goes for free, so also effective PR, does not come cheaply. Certainty of programmes and sellable ideas invariably ease the task of costing campaigns. An adequate budget is essential to achieving optimal results. The organisation must, therefore, benefit and get maximum returns from its spending. Whether the PR Unit is given a particular budget to work with or asked to submit a proposal, a reasonable, reliable and achievable cost should be made.
Once the objective of the programme, the
Question.5. The business and management will continue to consider PR as a tool of business management, like marketing, production or finance. Explain “the expectations approach”
Answer:
Question.6. Unless the corporate objectives of the business are compatible with the personal objectives of the individuals working in it, no business or organisation can succeed. Explain.
Answer: It’s common knowledge that helping employees set and reach goals is a critical part of every manager’s job. Employees want to see how their work contributes to larger corporate objectives, and setting the right targets makes this connection explicit for them, and for you, as their manager. Goal-setting is particularly important as a mechanism for providing ongoing and year-end feedback. By establishing and monitoring targets, you can give your employees real-time input on their performance while motivating them to achieve more.
So, how involved should you be
