Scenario You work in the marketing department at [your chosen organisation: Smartfix Electrical]. Your manager has asked you to analyse the organisation’s current

Scenario You work in the marketing department at [your chosen organisation: Smartfix Electrical]. Your manager has asked you to analyse the organisation’s current marketing situation and develop ideas for a new marketing plan. You have also been asked to present your report to the manager, CMO (Chief Marketing Officer) and department colleagues. Tasks 1. Situational analysis Your first task is to find a local organisation, speak to them, and research and analyse their current situation under the following themes: The marketing environment (focus on important factors) Current marketing strategy: Target consumer characteristics; segmentation, targeting and positioning (STP) Current marketing tactics: marketing mix (the 4Ps: Product, Price, Place, Promotion) and digital marketing activities Summary of marketing issues and opportunities 2. Recommendations Based on the issues and opportunities identified in the first task, your second task is to come up with key recommendations on the following: Marketing strategy: Should the organisation consider a new segment and/or a different approach to targeting and positioning? Marketing tactics: To implement the new marketing strategy, what changes should the organisation make to its 4Ps and digital marketing? Produce a speech on word doc and summarise your marketing plan in presentation slides using APA 7 referencing style Chosen organisation link: https://smartfixelectrical.com.au/