Select an existing organization and develop a strategic framework addressing the following components. Part 1 – Organization and Audience Analysis Briefly introduce the organization, identify its primary target audience, and evaluat

Purpose

This assignment requires students to apply strategic planning concepts to develop a preliminary social media marketing strategy for an existing organization. Students will assume the role of a Social Media Strategy Consultant and present evidence-based recommendations that align social media activities with organizational objectives.

 Assignment Instructions

Select an existing organization and develop a strategic framework addressing the following components.

Part 1 – Organization and Audience Analysis

Briefly introduce the organization, identify its primary target audience, and evaluate its current social media presence. Consider how online communities, social networks, and consumer interactions influence the organization's marketing opportunities.

Part 2 – SMART Social Media Objectives

Develop three SMART social media objectives that are specific, measurable, achievable, relevant, and time-bound.

Explain how each objective supports the organization's broader business goals.

Part 3 – Platform Selection and Influencer Strategy

Evaluate the relevance of Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and YouTube to the organization's target market.

Recommend which platforms should receive priority and which should not, explaining your reasoning.

Identify one appropriate approach to influencer marketing or online community engagement using concepts from Chapter 3.

Part 4 – Social Media Governance Policy

Develop practical guidelines addressing:

•          Employee social media conduct

•          Ethical and responsible posting

•          Customer engagement and communication

•          Managing negative comments

•          Crisis communication and escalation

Part 5 – Executive Recommendations

Present three evidence-based recommendations that would strengthen the organization's social media strategy.

Explain how these recommendations could improve customer engagement, brand awareness, organizational performance, or long-term competitive advantage.

Submission Requirements

•          Minimum 3 full pages of written content, excluding the title and references pages.

•          APA 7th edition formatting.

•          12-point Times New Roman, double spacing, and one-inch margins.

•          Support your analysis using the course textbook and at least two recent peer-reviewed journal articles.

•          Include appropriate in-text citations and references.

•          Submit as a Microsoft Word document (.docx) only.

•          CANT HAVE MORE THAN 10% PLAGIARISM OR AI TEXT

Grading Rubric – 100 Points

Academic Integrity and Artificial Intelligence (AI) Use

All submitted work must demonstrate original research, independent critical thinking, and sound managerial judgment.

AI tools such as ChatGPT, Gemini, or Claude may be used for brainstorming, preliminary research guidance, or organizational planning. However, AI-generated content must not replace the student's independent analysis, scholarly research, or original recommendations.

Students must verify information obtained from AI tools and disclose any AI assistance used. Fabricated citations, unsupported claims, and presenting AI-generated work as original student analysis are prohibited.

Required AI Disclosure Statement

At the end of your assignment, include one of the following:

•          "I did not use artificial intelligence tools in preparing this assignment."

•          "I used [AI tool] to assist with [specific purpose]. I independently reviewed and verified the information, and the final analysis and recommendations represent my own work."

All submissions remain subject to the University's academic integrity and originality policies.