In this reflection paper you will be asked to analyze your team’s strategy for the game and reflect on the lessons learned.
Please address the following questions as you prepare your reflection paper:
Select and analyze two management functions of your company (e.g. Strategy, Marketing, Operations, Finance, Human Resources, Corporate Compliance/Ethics).
Reflect on the results and the mistakes made. In hindsight, what would you have done differently? What prevented you from pursuing a different strategy?
What did you learn about working with a team through this simulation?
What did you learn that will help you in your work environment?
Your reflection paper should be about 1,500 words in length.
North America
5 8 9 10 11
CAMERA SEGMENT
Price (average wholesale $ per 335 365 413 387 450 PIQ Rating (1 to 10 stars)5.2* 5.5* 5.9* 5.5* 6.0*
Brand Reputation (prior-year 76 78 79 78 78
Number of Models 3 4 4 4 5 4
Outlets Online Retailers
72
72
93
118
138
159
176
189
Local Retailers
3,000
3,000
3,876
4,911
5,630
6,330
5,910
6,190
Retailer Support ($ per
unit)
6.00
10.05
11.02
9.08
8.60
9.93
6.69
8.45
Advertising Budget ($000s)
2,500
3,000
3,800
1 ,800
1 ,950
1,950
3,250
6,200
Website Displays ($000s)
1 ,500
2,800
3,460
1 ,600
1 ,800
1 ,800
1 ,560
2,300
Sales Promotions — Weeks
1
3
3
10
16
16
16
16
Discount
10.0%
16.0%
16.0 %
21.0%
18.0%
18.0 %
25.0
23.0
Warranty Period (days)
60
180
180
180
360
360
360
360
Demand for ACC Units (000s)
285.0
292.7
289.9
286.2
325.6
282.1
328.7
283.9
Gained/Lost (due to
stockouts)
0.0
0.0
+9.5
+3.0
0.0
+0.5
+2.2
+5.8
AC Camera Units Sold (000s)
285.0
292.7
299.4
289.2
325.6
282.6
330.9
289.7
Market Share
Special AC Camera Contracts
16.7%
15.7%
15.4%
14.2 %
16.9%
13.7%
17.8%
14.2%
Discount Offer (0/0
off standard price)
0.0 %
0.0%
0.0 %
6.0 %
40.0
20.0 0/0
40.0 0/0
Value Index
0
0
0
46
66
53
62
Special Contract Units Sold
(000s)
0.0
0.0
0.0
0.0
0.0
28.2
0.0
28.4
Retail Multi-Store 36 56 60 65 62 64
IJAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,100 1 ,420 1 ,550 1,720 1 ,825 1 ,925 1 ,985 2,042
Discount to Online Retailers11 % 11 %
Brand Reputation
(prior-year image)
70
70
79
76
78
79
78
78
Number of Models
2
2
2
2
2
2
3
2
Online Retailers
36
36
50
57
48
46
40
31
Website Displays ($000s)
1 ,500
3,600
4,200
3,200
3,200
3,200
2,150
2,800
Search Engine Advertising
($000s)
1 ,500
2,200
2,200
1 ,800
1 ,480
1,700
3,600
6,100
Retailer Recruitment ($ per
unit)
80.00
79.59
105.06
99.50
88.82
58.82
84.11
64.00
Warranty Period (days)
60
180
360
360
360
360
180
360
Drone Unit —Direct (company
website)
37.7
43.8
44.7
47.0
50.5
51.1
58.1
59.1
Demand 3rd-Party Retailers
14.3
19.7
25.7
20.1
21.1
17.0
10.7
12.5
(000s) Total Demand
52.0
63.5
70.4
67.1
71.6
68.1
68.8
71.6
Gained/Lost (due to stockouts)
0.0
0.0
+0.8
0.0
+0.3
0.0
0.0
0.0
UAV Drone Units Sold (000s)
52.0
63.5
71.2
67.1
71.9
68.1
68.8
71.6
Market Share
16.7%
18.6%
18.0%
16.0%
16.2%
15.8%
15.9%
16.3%
PIQ Rating (1 to 10 stars)
5.2* 6.1* 6.2* 6.0* 6.3*
ACC Price I-JAV Price
P/Q Rating
$2052.oo10.0*
$1564.007.5*
Industry
Average $1076.oo 5.0*
Prices and
PIQ Ratings $588.002.5*
$100.000.0*
5 6 7 8 9 10 11 12 13 14 15
Year
ACC Sales
I-JAV Sales
Industry Average
15%
Market Share
5 6 7 8
Competitive Intelligence Report Copyright © 3
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Outlets Online Retailers
60
60
80
102
129
156
164
178
Local Retailers
2,500
2,500
3,301
4,280
5,278
6,100
5,800
6,250
Retailer Support ($ per
unit)
6.00
9.70
10.60
8.24
6.98
7.99
5.60
9.41
Advertising Budget ($000s)
1 ,400
2,500
2,800
1 ,600
1 ,650
1 ,650
3,200
5,300
Website Displays ($000s)
1 ,200
2,200
2,200
1 ,400
1 ,240
1 ,240
1 ,700
1 ,900
Sales Promotions — Weeks
1
3
3
10
15
15
16
16
Discount
10.0
16.0%
16.0%
21.0%
20.0
20.0 0/0
22.0
23.0
Warranty Period (days)
60
180
180
180
180
180
360
180
Demand for ACC Units (000s)
240.0
265.9
275.1
254.7
283.7
247.8
303.8
255.1
Gained/Lost (due to
stockouts)
0.0
0.0
+8.9
+2.6
0.0
+0.4
+2.0
+5.2
AC Camera Units Sold (ODs)
240.0
265.9
284.0
257.3
283.7
248.2
305.8
260.3
Market Share
16.7 %
17.3 %
17.6 %
15.3%
16.9
18.4
15.0%
Retail Multi-Store 30 30 40 48 57 62 60
Special AC Camera Contracts
Discount Offer (0/0 off standard price) 0
Value Index
(JAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,100 1 ,400 1 ,500 1 ,700 1 ,700 1,764 1 ,965
Discount to Online Retailers 17 0/0
Brand Reputation
(prior-year image)
70
70
79
76
78
79
78
78
Number of Models
2
2
2
2
2
2
3
2
Online Retailers
30
30
38
41
34
41
34
28
Website Displays ($000s)
1 ,200
3,000
3,200
2,200
2,200
2,800
1 ,800
2,000
Search Engine Advertising
($000s)
1 ,200
1 ,800
1 ,400
1 ,200
1,189
1 ,650
3,300
4,600
Retailer Recruitment ($ per
unit)
80.00
81.41
118.56
59.60
84.26
57.47
333.33
Warranty Period (days)
60
180
180
360
360
180
180
360
Drone Unit —Direct
(companywebsite)
31.2
37.0
36.7
41.0
44.9
47.2
58.2
51.6
Demand 3rd-Party Retailers
11.8
17.0
19.4
15.1
21.6
17.4
2.7
12.5
(000s) Total Demand
43.0
54.0
56.1
56.1
66.5
64.6
60.9
64.1
Gained/Lost (due to stockouts)
0.0
0.0
+0.7
0.0
+0.3
0.0
0.0
0.0
IJAV Drone Units Sold (000s)
43.0
54.0
56.8
56.1
66.8
64.6
60.9
64.1
Market Share
16.7 %
18.4%
17.5%
16.1
17.1 %
15.8%
16.6%
16.2 %
PIQ Rating (1 to 10 stars)
4.8* 5.2* 6.1* 6.2* 6.3*
— ACC Price
I-JAV Price
P/Q Rating
$1975.00
$1506.25
Industry
Average $1037.50
Prices and
PIQ Ratings $568.75
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
ACC Sales I-JAV Sales
Industry18% Average
Market Share16%
140/0
5 6 7 8
Competitive Intelligence Report Copyright 3
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Asia-Pacific
11
CAMERA SEGMENT
Price (average wholesale $ per 328 354 350 PIQ Rating (1 to 10 stars)
5.9* 5.5* 6.0*
Brand Reputation (prior-year 79 78 78
Number of Models4 5 4
Outlets Online Retailers
48
48
67
89
114
95
78
99
Local Retailers
2,000
2,000
2,718
3,591
4,644
3,950
3,350
4,355
Retailer Support ($ per
unit)
6.00
8.90
12.87
5.60
3.76
4.34
6.34
6.62
Advertising Budget ($000s)
1 ,ooo
2,400
2,600
1 ,200
982
982
3,000
3,100
Website Displays ($000s)
900
1 ,250
1 ,600
800
905
905
1700
1 ,400
Sales Promotions — Weeks
1
3
3
15
15
10
16
16
Discount
10.0
15.0%
20.0
26.0 0/0
15.0%
17.0%
23.0%
17.0%
Warranty Period (days)
60
90
180
180
180
180
360
360
Demand for ACC Units (000s)
185.0
252.6
229.2
267.9
260.5
225.8
252.5
286.8
Gained/Lost (due to
stockouts)
0.0
0.0
+8.0
+2.9
0.0
+0.4
+1.9
+5.7
AC Camera
Units Sold (000s)
185.0
252.6
237.2
270.8
260.5
226.2
254.4
292.5
Market Share
Special AC Camera Contracts
16.7 %
20.1 %
17.2 %
17.6 %
15.6%
12.7 %
13.8%
15.0%
Discount
Offer (0/0 off standard price)
0.0 %
0.0%
0.0
7.0%
9.0%
25.0
40.0 0/0
Value Index
0
60
55
62
80
Special
Contract Units Sold (000s)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
28.7
Retail Multi-Store 48 42 51
Price (average direct-sale
$ per unit)
Discount to Online
Retailers
,050
,350
,400
,550
1,615
,680
%
,849
90/0
1,925
9%
PIQ Rating (1 to 10 stars)
5.2*
6.1*
6.2*
6.0*
6.3*
Brand Reputation
(prior-year image)
70
70
79
76
78
79
78
78
Number of Models
2
2
2
2
2
2
3
2
Online Retailers
24
24
30
30
29
31
25
23
Website Displays ($000s)
900
,800
2,200
,700
,ooo
,200
,050
,400
Search Engine Advertising
($000s)
600
,250
1,000
650
970
,300
,620
3,300
Retailer Recruitment ($ per
unit)
80.00
88.25
113.21
67.96
76.00
130.43
188.89
128.79
Warranty Period (days)
60
180
120
180
180
120
180
360
Drone Unit — Direct
(company website)
20.3
21.7
22.5
22.8
27.2
32.6
36.8
37.5
Demand 3rd-Party Retailers
7.7
9.7
10.6
10.3
12.5
6.9
4.5
6.6
(000s) Total Demand
28.0
31.4
33.1
33.1
39.7
39.5
41.3
44.1
Gained/Lost (due to stockouts)
0.0
0.0
+0.4
0.0
0.0
0.0
0.0
UAV Drone Units Sold (000s)
28.0
31.4
33.5
33.1
39.9
39.5
41.3
44.1
Market Share
16.7%
16.3%
15.1
14.1 %
15.1 0/0
13.7%
13.2%
14.1 %
I-JAV DRONE SEGMENT
ACC Price
I-JAV Price
P/Q Rating
$1935.00
$1476.25
Industry
Average $1017.50
Prices and
PIQ Ratings $558.75
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
— ACC Sales UAV Sales
25%
2
Industry Average Market Share15%
5 6 7 8
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Latin America
11
CAMERA SEGMENT
Price
(average wholesale $ per
245
270
270
274
320
344
358
PIQ Rating (1
to 10 stars)
5.0*
5.2*
5.5*
5.9*
5.5*
6.0*
Brand
Reputation (prior-year
70
79
76
78
79
78
78
Number of Models
3
4
4
4
4
5
4
Retail Multi-Store
18
18
25
34
46
54
40
50
Outlets Online Retailers
36
36
53
70
91
113
77
101
Local
Retailers
1 ,ooo
1 ,ooo
1,751
2,549
3,371
2,930
3,894
Retailer Support ($ per
unit)
6.00
8.96
13.64
4.56
5.42
5.16
6.75
6.39
Advertising
Budget ($000s)
750
1 ,800
2,300
880
900
850
2,000
1 ,300
Website
Displays ($000s)
600
1 ,300
1 ,400
600
780
725
1
,600
420
Sales Promotions — Weeks
1
3
3
15
15
14
15
16
Discount
10.0
15.0%
20.0
23.0
22.0 0/0
17.0 %
23.0
17.0
%
Warranty
Period (days)
60
90
180
180
180
180
360
120
Demand for ACC Units (000s)
130.0
180.3
183.3
219.2
240.0
172.4
192.7
151.7
Gained/Lost (due to stockouts) 0.0 0.0 +2.3 0.0 +0.3 +3.8
AC Camera Units Sold (ODs) 130.0 180.3 221.5 240.0 172.7 194.1 155.5
Market Share
Special AC
Camera Contracts
16.7%
20.4 0/0
19.5 %
20.1 0/0
20.2 0/0
13.6
14.8
0/0
10.7
%
Discount Offer (0/0
off standard price)
0.0%
0.0 %
0.0
0.0 %
7.0%
9.0 %
25.0
24.0 0/0
Value Index
0
0
o
62
56
63
61
Special Contract Units Sold
(000s)
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
Price (average direct-sale
$ per unit)
Discount to Online
Retailers
,050
,350
1,400
,500
,599
,675
1,729
,835
%
PIQ Rating (l to stars)
5.2*
6.1*
6.2*
6.4
6.0*
6.3*
Brand Reputation
(prior-year image)
70
70
79
76
78
79
78
78
Number of Models
2
2
2
2
2
2
3
2
Online Retailers
18
18
23
26
28
23
21
18
Website Displays ($000s)
600
,650
900
,200
850
,200
800
,ooo
Search Engine Advertising
($000s)
300
,ooo
800
450
800
900
1,100
,200
Retailer Recruitment ($ per
unit)
80.00
92.63
117.65
84.51
80.95
147.54
274.19
66.67
Warranty Period (days)
60
90
120
180
120
120
180
60
Drone Unit —Direct (company
website)
12.3
12.6
13.8
14.5
16.2
18.8
22.5
17.5
Demand 3rd-Party Retailers
4.7
5.7
6.8
7.1
7.4
6.1
3.1
4.2
(000s) Total Demand
17.0
18.3
20.6
21.6
23.6
24.9
25.6
21.7
Gained/Lost (due to stockouts)
0.0
0.0
+0.3
0.0
+0.1
0.0
0.0
0.0
IJAV Drone Units Sold (000s)
17.0
18.3
20.9
21.6
23.7
24.9
25.6
21.7
Market Share
16.7
16.0 %
15.2 %
15.0 %
13.6%
12.9 %
10.6%
I-JAV DRONE SEGMENT
— ACC Price UAV Price
PIQ Rating
$1845.00
$1408.75
Industry
Average $972.50
Prices and
PIQ Ratings $536.25
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
25%
Industry Average
Market Share15%
5 6 7
Competitive
Intelligence Report Copyright
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