1- Select one regional trade agreement (USMCA, EU, ASEAN, Mercosur, or another regional trade bloc). Explain its structure, level of economic integration, benefits to member countries, and impact on international marketing opportunities and challenges.
2- What do you feel is the most effective way, or combination of ways, to learn about a new culture from a marketing perspective? How can cultural training and awareness of the Self-Reference Criterion (SRC) help marketers avoid ethnocentrism and improve international marketing decisions?
3-Identify a product that could be marketed in two or three developing countries. Discuss the trade, cultural, political, legal, and regulatory factors an international marketer must consider when marketing the product in each country. Could the same marketing strategy be used? What would need to change and why?
4-Some bureaucracies internationally consider bribery to be a standard aspect of doing business. For international firms doing business in these countries, the frequent expectation of bribes can create a difficult ethical situation. Should businesses engage in bribery in countries where it is expected? How could failing to do so impact the business?
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