Strategic Plan (Due in Week 8)
Specifications
You are required to produce a comprehensive Strategic Plan for your selected company or organization. There are 7 sections required for the “Strategic Plan” (due in week #8) as follows.
1. Strategy (CO F)
2. Core Competencies (CO C)
3. Industry Dynamics (CO A)
4. Technology Sourcing and Internal Innovation (CO D)
5. Product Development Strategy (CO E)
6. Strategy to protect innovations (CO B)
7. A bibliography listing your references for the project
The expectation is that you will follow the APA format to produce your Course Project, and each section will be 2 – 3 pages long. Reference below detailed specifications and directions to complete each section. Note, each section is linked to specific course objectives as noted below.
Section 1 – Strategy
CO F – Identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization.
This is the most important part of the project because it sets the direction for all other sections. In this section, you establish the strategy for an organization.
Often people refer to this component as the “Vision” or “Mission” of a company, but it is not. The Vision for a company could be that you want to be a market leader. However, the technology strategy tells everyone how you will achieve that market leadership. The technology strategy tells the various stakeholders – employees, customers, community, and stockholders – what you are going to do to achieve that market leadership. This strategy should be very clear and easy to understand so that everyone will be “on the same page” when it comes to working together toward that goal.
In this section, you should describe what “SHOULD” be the strategy of a technologically driven company. You should focus specifically on the technology strategy. You should think about all the things we learned in the class that will determine a strategy that will help the company succeed.
Remember that you would use an existing company. If you choose to use an existing company, you can visit their web site to see if their strategy is listed. Or you can do a web search on their technology strategy to see if anyone has written any stories about their strategy. For a fictitious company, you should make up a technology strategy that fits that type of company.
Examples of a Technology Strategy:
· Verizon Wireless – Have the best network of all wireless carriers
· Honda – Build the best engines
· Keller – Deploy the best Internet-based online and blended education technology, not build it, not own it, but use a 3rd party to provide it
· Intel – Have the fastest and most powerful CPUs
The key is to be able to describe the strategy in a 1 or 2 sentence summary and in detail as well. The description should start or end with the simple sentence statement of the technology strategy. However, there must be sufficient detail to explain why that is the right strategy.
Section 2 – Core Competencies
CO C – Identify the core technological competencies of the organization.
Like all subsequent sections of the project, this section is based on the Strategy Section.
Example:
· Verizon Wireless Strategy is the having the best Network. Thus, the core competencies will be built around the network. Things like RF Engineers and wireless security experts would be detailed
· Intel’s strategy is to build the fastest most powerful CPUs. Thus their core competencies will be built around CPU engineering
· Keller’s strategy is to deploy the best online education technology. Thus their core competencies would be things like educational technology evaluation and online education curriculum development
The best way to do this section is to apply the three tests of a core competency (reference textbook) to the strategy that you detailed in the Strategy Section.
Section 3 Industry Dynamics
CO A – Describe the industry dynamics of technological innovation.
Here you should take the strategy identified in Section 1 and describe in detail why that is the right strategy based on what is occurring in the industry. Provide as much detail as possible as to the industry trends and why you think those trends are important.
Section 4 – Technology Sourcing and Internal Innovation
CO D – Develop a plan to increase the innovative capabilities of an organization both through collaboration strategies and internal innovation.
Here you would offer ideas as to what is the best way to “Source” the technology that supports the strategy. A complete discussion about how best to manage the innovative capabilities of the company being described is required.
Section 5 – Product Development Strategy
CO E – Formulate a technological innovation strategy through an organization’s new product development strategy.
Product Development is very important to an organization. This section will describe how the company will structure its product development. Obviously, the kind of structure will be determined directly by the technology strategy stated in Section 1.
Section 6 Strategy to protect innovations
CO B – Determine whether and how to protect an organization’s technological innovations.
Using the things learned in the class, describe how you would use patents, trade secrets, copyrights, etc. to protect the Intellectual Property (IP) required to support the strategy.
Section 7 Bibliography
A bibliography listing your references for the project. The expectation is that you will use the APA to produce the Bibliography for format.
Finally, submit your assignment.
Citation Help
You are required to use citations in the APA format for your “strategic Plan” (due in week 8). Ensure to cite your sources properly, both parenthetically and in your bibliography/works cited. If you need assistance with proper citation, the following website may be beneficial:
http://www.apastyle.org/faqs.html
Feel free to use the available APA reference material published by Purdue Univesity at the link below.
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html
Rubric
LMA.EIS.NETW583.W8CP.2160
LMA.EIS.NETW583.W8CP.2160
Criteria
Ratings
Pts
This criterion is linked to a
Learning OutcomeDevelop and demonstrate project management skills
needed to lead projects and execute project tasks with respect to information
systems. (Manage Projects)
threshold: 20.0 pts
25 pts
Demostrates mastery of project management skills
needed to plan and execute projects with respect to the Course Project
including producing the Strategic Plan as primary deliverable for this
project. Demostrate master knowledge to initate plan, execute, monitor progress
on the project, and closing the project as needed to produce the strategy,
competences, technology sourcing & internal innovation, product
development strategy, strategy to protect innovation and the bibliography
deliverables.
20 pts
Demostrates the required knowledge of project
management skills needed to plan and execute projects with respect to the
Course Project including producing the Strategic Plan as primary
deliverable for this project. Demostrate abilty to initate, plan, execute,
monitor progress on the project, and closing the project as needed to
produce the strategy, competences, technology sourcing & internal
innovation, product development strategy, strategy to protect innovation
and the bibliography deliverables.
17 pts
Demostrates parital knowledge of project management
skills needed to plan and execute projects with respect to the Course
Project including producing the Strategic Plan as primary deliverable for
this project. Demostrates parital knowledge to initate, plan, execute,
monitor progress on the project, and closing the project as needed to
produce the strategy, competences, technology sourcing & internal
innovation, product development strategy, strategy to protect innovation
and the bibliography deliverables.
12 pts
Either fail to develop or demostrate knowlede of
project management skills needed to plan and execute projects with respect
to the Course Project including producing the Strategic Plan as primary
deliverable for this project. Either fail to develop or demostrate abilty
to initiate, plan, execute, monitor progress on the project, and closing
the project as needed to produce the strategy, competences, technology
sourcing & internal innovation, product development strategy, strategy
to protect innovation and the bibliography deliverables.
0 pts
Neither develop nor demostrate knowledge to develop
or demostrate knowlede of project management skills needed to plan and
execute projects with respect to the Course Project including producing the
Strategic Plan as primary deliverable for this project. Neither develop nor
demostrate knowledge to develop or demostrate abilty to initiate, plan,
execute, monitor progress on the project, and closing the project as needed
to produce the strategy, competences, technology sourcing & internal
innovation, product development strategy, strategy to protect innovation
and the bibliography deliverables.
25 pts
This criterion is linked to a
Learning OutcomeDevelop and demonstrate the business, technical and
management skills needed to function effectively as Information Systems (IS)
managers. (Develop Mgmt. Skills)
Develop and demonstrate the business, technical and
management skills needed to function effectively as Information Systems (IS)
managers. (Develop Mgmt. Skills)
threshold: 20.0 pts
25 pts
Demostrates mastery of the business, technical and
management skills needed to function effectively as Information Systems
(IS) managers with respect to the Course Project Strategic Plan.
Specifically demostrate master knowledge to produce the strategy for a
technology driven organization, core technological competences for the
target project organization, technology sourcing & internal innovation
plan, product development strategy, strategy to protect innovation and the
bibliography.
20 pts
Demostrates the required knowledge of the business,
technical and management skills needed to function effectively as
Information Systems (IS) managers with respect to the Course Project
Strategic Plan. Specifically demostrate ability to produce the strategy for
a technology driven organization, core technological competences for the
target project organization, technology sourcing & internal innovation
plan, product development strategy, strategy to protect innovation and the
bibliography.
17 pts
Demostrates parital knowledge of the business,
technical and management skills needed to function effectively as
Information Systems (IS) managers with respect to the Course Project
Strategic Plan. Specifically demostrate parital knowledge and partial
ability to produce the strategy for a technology driven organization, core
technological competences for the target project organization, technology
sourcing & internal innovation plan, product development strategy,
strategy to protect innovation and the bibliography.
12 pts
Either fail to develop or demostrate knowledge of
the business, technical and management skills needed to function
effectively as Information Systems (IS) managers with respect to the Course
Project Strategic Plan. Either fail to develop or demostrate knowledge and
ability to produce the strategy for a technology driven organization, core
technological competences for the target project organization, technology
sourcing & internal innovation plan, product development strategy,
strategy to protect innovation and the bibliography.
0 pts
Neither develop nor demostrate knowledge of the
business, technical and management skills needed to function effectively as
Information Systems (IS) managers with respect to the Course Project
Strategic Plan. Neither develop nor demostrate knowledge and ability to
produce the strategy for a technology driven organization, core
technological competences for the target project organization, technology
sourcing & internal innovation plan, product development strategy,
strategy to protect innovation and the bibliography.
25 pts
This criterion is linked to a
Learning OutcomeIdentify opportunities for an organization’s strategic
and competitive benefit through application development, operational
effectiveness, information asset management and networking technology.
(Identify Strategies)
Identify opportunities for an organization’s strategic
and competitive benefit through application development, operational
effectiveness, information asset management and networking technology.
(Identify Strategies)
threshold: 20.0 pts
25 pts
Demostrates mastery and abilty to identify
opportunities for an organization’s strategic and competitive benefit
through application development, operational effectiveness, information and
asset management with respect to the course project strategic plan.
Specifically demostrate mastery to produce a strategy that will facilitate
sucess of a technology driven orgnization, product development strategy,
and the strategy to protect innovations.
20 pts
Demostrates the required knowledge and abilty to
identify opportunities for an organization’s strategic and competitive
benefit through application development, operational effectiveness,
information and asset management with respect to the course project
strategic plan. Specifically demostrates the required knowledge and abilty
to produce a strategy plan that will facilitate sucess of a technology
driven orgnization, product development strategy, and the strategy to
protect innovations.
17 pts
Demostrates partial knowledge and partial abilty to
identify opportunities for an organization’s strategic and competitive
benefit through application development, operational effectiveness,
information and asset management with respect to the course project
strategic plan. Specifically demostrates partial knowledge and partial
abilty to produce a strategy plan that will facilitate sucess of a
technology driven orgnization, product development strategy, and the
strategy to protect innovations.
12 pts
Either fail to develop or demostrate the abilty to
identify opportunities for an organization’s strategic and competitive
benefit through application development, operational effectiveness,
information and asset management with respect to the course project
strategic plan. Either fail to develop or demostrate knowledge and abilty
to produce a strategy plan that will facilitate sucess of a technology
driven orgnization, product development strategy, and the strategy to
protect innovations.
0 pts
Neither develop nor demostrate abilty to identify
opportunities for an organization’s strategic and competitive benefit
through application development, operational effectiveness, information and
asset management with respect to the course project strategic plan. Neither
develop nor demostrate abilty to produce a strategy plan that will
facilitate sucess of a technology driven orgnization, product development
strategy, and the strategy to protect innovations.
25 pts
This criterion is linked to a
Learning OutcomeProvide critical learning tools for application
development, operational effectiveness, information asset management,
networking technology and decision-making for the strategic benefit of an
organization. (Apply Tools)
Provide critical learning tools for application
development, operational effectiveness, information asset management,
networking technology and decision-making for the strategic benefit of an
organization. (Apply Tools)
threshold: 20.0 pts
25 pts
Demostrates mastery and comprehensive provision of
critical learning tools to produce the Strategic Plan required for the
course project. Demostrate mastery to provision the seven (7) required
sections and serve as a templete / tool to produce the required Strategic Plan.
20 pts
Demostrates the required knowledge and provision of
critical learning tools to produce the Strategic Plan required for the
course project. Demostrate the required knowledte to provision the seven
(7) required sections and serve as a templete / tool to produce the
required Strategic Plan.
17 pts
Demostrates partial knowledge and partial provision
of critical learning tools to produce the Strategic Plan required for the
course project. Demostrate partial knowledge and partial provision the
seven (7) required sections and serve as a templete / tool to produce the
required Strategic Plan.
12 pts
Either fail or demostrate the knowledge to
provision critical learning tools. Either fail or demostrate abilty to
produce the Strategic Plan required for the course project. Either fail or
demostrate knowledge and provision the seven (7) required sections and
serve as a templete / tool to produce the required Strategic Plan.
0 pts
Neither develop nor demostrate the knowledge and
/or abilty to provision critical learning tools. Neither develop nor
demostrate abilty to produce the Strategic Plan required for the course
project. Either fail or demostrate knowledge and provision the seven (7)
required sections and serve as a templete / tool to produce the required
Strategic Plan.
25 pts
This criterion is linked to a
Learning OutcomeUtilize appropriate tools and technology to analyze
and design computer/network-based applications of information technology and
manage IS resources (Design and Analyze Networks)
Utilize appropriate tools and technology to analyze
and design computer/network-based applications of information technology and
manage IS resources (Design and Analyze Networks)
threshold: 20.0 pts
25 pts
Demostrates mastery and comprehensive utilization
of appropriate tools and technology trends. Demostrate mastery to analyze
technolgy trends and tools and incorporte as enablers for the projects
deliverables to include Core Competencies, Technology Sourcing and Internal
Innocation, and the overall strategy for new product development.
20 pts
Demostrates the required knowledge and utilization
of appropriate tools and technology trends. Demostrate required knowledge
to analyze technolgy trends and tools and incorporte as enablers for the
projects deliverables to include Core Competencies, Technology Sourcing and
Internal Innocation, and the overall strategy for new product development.
17 pts
Demostrates parital knowledge of project management
skills needed to plan and execute projects with respect to the Course
Project including producing the Strategic Plan as primary deliverable for
this project. Demostrates parital knowledge to initate, plan, execute,
monitor progress on the project, and closing the project as needed to
produce the strategy, competences, technology sourcing & internal
innovation, product development strategy, strategy to protect innovation
and the bibliography deliverables.
12 pts
Either fail to develop or demostrate knowlede of
project management skills needed to plan and execute projects with respect
to the Course Project including producing the Strategic Plan as primary
deliverable for this project. Either fail to develop or demostrate abilty
to initiate, plan, execute, monitor progress on the project, and closing
the project as needed to produce the strategy, competences, technology
sourcing & internal innovation, product development strategy, strategy
to protect innovation and the bibliography deliverables.
0 pts
Neither develop nor demostrate knowledge to develop
or demostrate knowlede of project management skills needed to plan and
execute projects with respect to the Course Project including producing the
Strategic Plan as primary deliverable for this project. Neither develop nor
demostrate knowledge to develop or demostrate abilty to initiate, plan,
execute, monitor progress on the project, and closing the project as needed
to produce the strategy, competences, technology sourcing & internal
innovation, product development strategy, strategy to protect innovation
and the bibliography deliverables.
25 pts
Total Points: 125
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