The term “digital change” refers to phenomena of change triggered by the spread of digital information and communication technologies (Lengsfeld, 2023). It involves rethinking and redesigning business processes, customer experience

BUSINESS SCHOOL
2. Assessment Brief
This module is assessed through one graded element. You must achieve at least 50% to pass this module.
By completing this assessment, you will the following learning outcomes (LOS):
LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change
LO2: Critically assess the likely impact of digital change on markets, organisations and employees.
LO3: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an environment subject to digital change.
Assessment Scenario
The term “digital change” refers to phenomena of change triggered by the spread of digital information and communication technologies (Lengsfeld, 2023). It involves rethinking and redesigning business processes, customer experiences, and the value proposition offered to customers.
For this assignment, you will be acting as the new “Trainee Digital Consultant” responsible for coordinating and providing technology expertise to your organisation.
For ONE of the organisations below, the chief information officer (CIO) has tasked you to produce a “Report and a future trend Poster” designed to evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge and respond to a rapidly changing digital landscape.
This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future