This is a launch presentation to management to get approval on the direction and

This is a launch presentation to management to
get approval on the direction and to secure funding.
Your PowerPoint should include:
Executive Summary
● Market landscape in which the new product will be introduced (market specifics, trends,
etc.)
● Overview of the new product
● Rough timeline of product launch
● SWOT
Goals and Objectives
● State goals and objectives
● How strategy of launch campaign will support these
Product and Brand Considerations
● Value Proposition—how a customer’s life is improved by doing business with the
company; why should they care about the difference in the USP? The value of the
benefits they’ll receive.
● Brand Positioning —the unique place in the mind when consumers think of your brand.
● Competitive Analysis—top 3 – 5 competitors
Target Market
● General description of market segmentation (four areas)
● Buyer Persona(s)—details on specific personas
● Unique Selling Proposition—why should I buy from you? How are you different from
your competitors? Stressing the “unique”…
Marketing Strategy
● Product
● Price
● Place
6
● Promotion
o Channels (Amazon, YouTube, etc.)
o Tools (ex. Advertising, etc.)
o Tactics (Facebook, Google, etc.)
Summary
● Recap
● Timeline
● Next Steps