Introduction This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty. Scenario You are an owner of Spokin’ Wheels, a locally owned bicycle shop with two locations. While your original location has been in business for several years, your second location has only been open a few months. The bicycle shops sell new and previously owned major brand bicycles. The shops also provide repairs, offer a small line of bicycle accessories and clothing, and organize group rides on Sunday mornings. You and your business partner both want to have a solid social media plan in place to grow the shops. Your Role You are one of two owners of Spokin’ Wheels. Your background is primarily in marketing. Your business partner’s background is in operations. While she is focused on making the internal customer-facing processes as efficient as possible, you are working on writing the social media plan. Requirements Develop a social media plan and a PowerPoint presentation of your plan for your selected company. At a minimum, address the following elements: Analyze customer segmentation characteristics. Develop two personas to portray your company’s customers based upon that analysis. Analyze appropriate social media platforms for developed personas. Analyze at least two platforms that will be most effective for the personas you developed. Describe why you think they will be effective. Analyze at least two platforms that are not likely to be effective for this niche customer. Describe why you think they would not be effective. Develop a social media plan based upon the personas and platforms selected. Respond to the following: What platforms will your company use to drive traffic to your website? What will customers be able to do once they are on your website? How will these platforms engage with the customer? What challenges do you anticipate in implementing your social media strategy? How will you overcome those challenges? Deliverable Format Requirements: The social media plan must be at least 8 pages in length, in addition to title and reference pages. The PowerPoint presentation must include at least eight (8) slides. Select a PowerPoint slide template appropriate for a professional presentation. Base your presentation on your social media plan, and include the supporting narrative as speaker’s notes. Do not overbuild your slides; information that supports what you will be saying should appear as speaker’s notes. âRelated company standards: The social media plan and PowerPoint presentation are professional documents and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. Include at least two properly cited visual elements (for example, a table, figure, or picture). Use at least six scholarly or academic sources, where applicable, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review. Use APA format for references.