Note: See the Tutorial in week 7 to distinguish recommendations from opportunities and threats.
structure
Use a Professional Report structure. In general, your project report must include the following sections:
1. Executive Summary
A summary of the entire report in a single page. This should be written after the rest of the report has been completed. The aim of this section is to allow a busy manager to get an overview of the entire report without needing to read the full document.
2. Introduction:
What is the purpose of this document? For which organisation is it developed? What will be covered?
3. Body: Analysis of the Business Environment
You may have a different emphasis on different lenses, but each of the two lenses will be relevant.
• Which course concepts will you use for each lens? Identification of Opportunities and Threats:
• What are the opportunities and threats from the external business environment for the organisation in the next three years?
The analysis supports your identification of relevant opportunities and threats. Therefore, it is vital that the analysis section is more extensive and detailed than the subsequent discussions on opportunities and threats.
Note: You can organise this section based on your way of storytelling, which is not necessarily organised by the lenses.
4. Conclusion
Briefly summarise your report. Highlight how you have addressed the complexity of the business environment.
5. Reference list
Include a reference list following theHarvard Referencing format.
6. Appendices
If you have additional information that is important and relevant but cannot fit within the body of your report, you may include this in an appendix. Anything included in an appendix must be referred to in the body of the report. However, the story of the report must make sense without having to refer to an
appendix. This should not be a data dump. If you can provide a reliable link or a summary, this will add more value.
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