using these suggestions edit the paper and make it sound cohesive, add on anything that needs to be added on using the info from the paper.
” An effective title gives a general idea of what the project is about; make people curious about the project and prompt you to read more and to participate in it; and be memorable. This can be further revised in the next project paper. • Do proofreading/punctuation check throughout the entire paper. • You may want to utilize subheadings to divide your content into different, meaningful sections. • Company background section: o You may consider adding a brand-product matrix (in the Appendix) that focuses on the overview of activities for each brand and helps businesses to assess what type of product category is available for consumers at the moment. Visual aids make a difference. • Marketing problem section: This section is a bit too factual. It would be great if you can not only gather some factual information, but also present arguments and make analyses (based upon those facts). So, what are the marketing problems to be addressed? Can you break down this section into subsections, and point each problem out in the subtitle clearly and concisely? Subsequently, you can further explain the reasons why each is a major marketing problem. • Research questions section: o Your research questions should be aligned with (i.e., consistent with) the marketing problems you have identified in the previous section. That means, the paper should speak with one single voice. Please double check. o Can you break down this section into several subsections (with a clear subheading) with each addressing one research question along with the justification of your choice? ”
” Hypothesis Section: • In a research paper, it is crucial for proposed hypotheses to align well with the previously stated research questions. Put simply, each hypothesis should aim to address a specific research question. Please double-check for consistency. • Your proposed hypotheses are currently buried within the paragraphs, making it unclear how many hypotheses you are proposing and the specifics of each. Please explicitly and formally state each hypothesis. A hypothesis is a testable statement about the relationship between two (or more) variables, serving as a potential answer to the research question you previously posed. • If you have multiple hypotheses, you may want to label them numerically such as: Hypothesis 1: (add hypothesis statement here)… … Hypothesis 2: (add hypothesis statement here)… …… … Hypothesis 3: (add hypothesis statement here)… …… … • While formulating each hypothesis, you will need to provide a justification (i.e., supporting evidence) for it. This justification can come in a paragraph format above or below each hypothesis. Survey Section: • Adjust order of questions. Make sure you ask your most important questions first. Let me explain this in detail in the forthcoming progress meeting. • Open-ended questions are challenging to analyze. Consider converting them into interval-scale questions. • You may want to change some of your dichotomous (yes or no) questions and multiple-choice questions to interval scale questions. • If possible, you may want to design interval scales (e.g., Likert scale questions) which can help you test your hypotheses quantitatively. Multiple-choice or open-ended questions are not useful if you want to conduct quantitative statistical tests. I will provide detailed guidance on how to do so during our progress meeting.”
Company background
Marketing problem
Research questions
Research hypotheses
Research design and data collection
Data analysis and results
Final marketing recommendations
References
Appendices
