W8: B2B E-Commerce and Final Reflections
As we reach the final week of the course, it’s time to reflect on your progress and shift your focus from consumer-based marketing to the world of business-to-business (B2B) electronic commerce. Just as B2C marketing has evolved through digital platforms, B2B markets have also embraced e-commerce in new and impactful ways.
In your discussion post, consider the following:
· What are some of the key benefits and incentives for businesses to engage in B2B e-commerce?
· What potential drawbacks or considerations should companies be aware of before adopting a B2B e-commerce model?
· Reflect on your experience developing your final digital marketing plan. What challenges did you face, and what accomplishments are you most proud of?
Ocloo, C. E., Xuhua, H., Akaba, S., Shi, J., & Worwui-Brown, D. K. (2020). The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises. Journal of Global Information Technology Management : JGITM, 23(3), 191–216. https://doi.org/10.1080/1097198X.2020.1792229
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