What is the effect of branding and adding a food alertness label in the promotion of healthy foods by a kidfluencer on YouTube towards feelings, attitude, influencer credibility and the purchase intention of young adolescents (aged 13-16)?
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What is the effect of branding and adding a food alertness label in the promotion of healthy foods by a kidfluencer on YouTube towards feelings, attitude, influencer credibility and the purchase intention of young adolescents (aged 13-16)?