What role does evidence-based practice play in the operational infrastructure of key functions?
Building a Foundation of Excellence
Discussion Questions
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By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond to the assigned questions using the lessons and vocabulary found in the reading.
Content:
Healthcare organizations must evaluate the strategic cultural foundation, including whether the state of healthcare is sustainable with the recognized shifts of organizational environments. The strategic foundation of performance focuses on key areas of operations, including financial operations, human capital, governance, growth, and quality and service within clinical management. The implementation of evidence based practice requires an operational infrastructure of key functions.
Tasks:
Provide a brief description of the functions of operational leadership.
How would a department leader in a healthcare organization fulfill the purpose and functions that sustain the organization’s infrastructure?
What role does evidence-based practice play in the operational infrastructure of key functions?
Provide a substantive (300–500 words) initial discussion posting addressing each of the components in the discussion question. Justify your answers with research, examples, and reasoning.
**Functions of Operational Leadership:**
Operational leadership within any organization, including healthcare, encompasses several key functions essential for sustaining the organization’s infrastructure:
**Strategic Planning**: Operational leaders are responsible for setting goals, defining strategies, and outlining plans to achieve organizational objectives. In healthcare, this might involve devising strategies to improve patient outcomes, enhance operational efficiency, or adapt to regulatory changes.
**Resource Management**: Effective allocation and utilization of resources such as finances, personnel, equipment, and facilities are crucial for operational success. Department leaders in healthcare must ensure that resources are efficiently managed to support patient care delivery while maintaining financial sustainability.
**Team Management and Development**: Operational leaders play a pivotal role in fostering a cohesive and high-performing team culture. They are responsible for hiring, training, and developing staff members, as well as promoting teamwork and collaboration among healthcare professionals.
**Quality Improvement**: Continuous quality improvement is essential in healthcare to enhance patient safety, satisfaction, and outcomes. Operational leaders implement quality improvement initiatives, monitor performance metrics, and foster a culture of continuous learning and improvement within their departments.
**Risk Management and Compliance**: Healthcare organizations operate within a highly regulated environment, requiring adherence to various legal, ethical, and regulatory standards. Operational leaders ensure compliance with regulations, mitigate risks, and address potential compliance issues proactively.
**Communication and Stakeholder Engagement**: Effective communication is vital for operational success, both internally among staff members and externally with patients, families, and other stakeholders. Operational leaders facilitate transparent communication channels, address concerns, and engage stakeholders in decision-making processes.
**Fulfilling the Purpose and Functions in Healthcare Organization’s Infrastructure:**
A department leader in a healthcare organization fulfills the purpose and functions that sustain the organization’s infrastructure by:
**Aligning Department Goals with Organizational Objectives**: The department leader ensures that the goals and strategies of their department align with the broader organizational mission and vision. For example, if the organization aims to improve patient satisfaction, the department leader may implement initiatives to enhance patient experience within their department.
**Optimizing Resource Utilization**: The department leader manages resources effectively to support patient care delivery while controlling costs. This might involve implementing efficient staffing models, optimizing equipment utilization, and identifying opportunities for cost savings without compromising quality of care.
**Building and Developing High-Performing Teams**: The department leader recruits, trains, and develops a skilled workforce capable of delivering high-quality care. By fostering a supportive work environment, providing ongoing education and training opportunities, and recognizing and rewarding achievements, the leader cultivates a culture of excellence within the department.
**Monitoring and Improving Performance**: The department leader tracks key performance indicators related to patient outcomes, operational efficiency, and quality of care. They identify areas for improvement, implement evidence-based practices, and lead quality improvement initiatives to enhance departmental performance.
**Ensuring Regulatory Compliance and Patient Safety**: The department leader ensures that their department complies with all regulatory requirements and standards of practice to maintain patient safety and quality of care. This might involve conducting regular audits, implementing safety protocols, and addressing any compliance issues promptly.
**Facilitating Communication and Collaboration**: The department leader fosters open communication and collaboration among team members, other departments, and external stakeholders. By promoting teamwork, sharing information transparently, and soliciting feedback, they enhance coordination and effectiveness in delivering patient care.
**Role of Evidence-Based Practice in Operational Infrastructure:**
Evidence-based practice (EBP) plays a crucial role in the operational infrastructure of key functions in healthcare organizations by:
**Informing Decision Making**: Operational leaders use evidence-based guidelines, research findings, and best practices to inform decision-making processes related to patient care, resource allocation, quality improvement, and strategic planning.
**Improving Clinical Outcomes**: By implementing evidence-based interventions and protocols, healthcare organizations can improve clinical outcomes, enhance patient safety, and optimize resource utilization.
**Enhancing Quality and Efficiency**: Evidence-based practices help standardize care processes, reduce variation in practice, and streamline workflows, leading to improved quality and efficiency in healthcare delivery.
**Supporting Continuous Improvement**: Operational leaders use evidence-based data and research to identify areas for improvement, monitor performance metrics, and guide quality improvement initiatives within their departments.
**Promoting Patient-Centered Care**: Evidence-based practice emphasizes the integration of patient preferences, values, and clinical expertise with the best available evidence. Operational leaders ensure that patient-centered care is prioritized in their departments, resulting in improved patient satisfaction and outcomes.
**Mitigating Risks and Ensuring Safety**: Evidence-based guidelines and protocols help mitigate risks, prevent adverse events, and ensure patient safety within healthcare organizations. Operational leaders incorporate evidence-based practices into risk management strategies to minimize potential harm to patients and staff.
In summary, operational leadership in healthcare involves strategic planning, resource management, team development, quality improvement, risk management, and stakeholder engagement. Department leaders fulfill the purpose and functions of sustaining the organization’s infrastructure by aligning department goals with organizational objectives, optimizing resource utilization, developing high-performing teams, monitoring and improving performance, ensuring regulatory compliance, and facilitating communication and collaboration. Evidence-based practice plays a crucial role in the operational infrastructure by informing decision-making, improving clinical outcomes, enhancing quality and efficiency, supporting continuous improvement, promoting patient-centered care, and mitigating risks.
Before the end of the unit, begin commenting on at least two of your peers’ responses. At a minimum, your responses to other initial posts must be 100 to 200 words each. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses to the appropriate topic in this Discussion Area.
Week 2 Discussion
Contains unread posts
Supporting Lecture
Activities in Environmental Care Management
Discussion Questions
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond to the assigned questions using the lessons and vocabulary found in the reading.
Content:
The environmental care management service plays a critical role in key functional areas of activities within a healthcare organization. The purpose of the environment care management system is to integrate facility operational support in critical functions which includes areas of facility planning and operations, clinical engineering, and maintenance services, including environmental services, guest services, and supply services.
Tasks:
Discuss how the following environment of care management departments: maintenance, environmental services, plant operations, dietary and guest service play a critical role within a healthcare organization. Provide two examples of functions from each department.
Provide a rationale of at least one example of support and one example of a challenge, each department faces in environment care management.
Provide a substantive (300–500 words) initial discussion posting addressing each of the components in the discussion question. Justify your answers with research, examples, and reasoning.
**Critical Role of Environment of Care Management Departments in Healthcare Organizations:**
**Maintenance Department:**
– **Preventive Maintenance:** The maintenance department ensures the upkeep and functionality of critical equipment and infrastructure within the healthcare facility. This includes regular inspections, servicing, and repairs to prevent breakdowns and ensure patient safety.
– **Emergency Response:** Maintenance staff are responsible for promptly addressing any unexpected equipment failures or facility issues to minimize disruption to patient care. For example, in the event of a power outage, maintenance technicians must quickly restore power to critical areas such as operating rooms and intensive care units.
**Environmental Services Department:**
– **Infection Control:** Environmental services play a crucial role in maintaining a clean and sanitized environment to prevent healthcare-associated infections. This involves thorough cleaning and disinfection of patient rooms, common areas, and medical equipment using evidence-based practices.
– **Waste Management:** Proper disposal of medical waste is essential for preventing the spread of infections and protecting the environment. Environmental services staff ensure that all waste is segregated, handled, and disposed of safely and in compliance with regulations.
**Plant Operations Department:**
– **Facility Management:** Plant operations oversee the overall management and maintenance of the healthcare facility’s physical plant, including HVAC systems, plumbing, and electrical systems. They ensure that the facility meets regulatory requirements and operates efficiently.
– **Energy Management:** Plant operations are responsible for optimizing energy usage and implementing sustainable practices to reduce operational costs and environmental impact. This may involve upgrading to energy-efficient equipment, implementing renewable energy sources, and monitoring energy consumption.
**Dietary Department:**
– **Nutritional Support:** The dietary department provides nutritional support to patients, staff, and visitors by offering well-balanced meals that meet dietary requirements and preferences. This includes accommodating special diets for patients with specific medical conditions or cultural preferences.
– **Food Safety:** Ensuring food safety is critical to prevent foodborne illnesses among patients and staff. The dietary department follows strict food safety protocols, including proper food handling, storage, and preparation techniques, to minimize the risk of contamination.
**Guest Services Department:**
– **Patient Experience:** Guest services enhance the overall patient experience by providing assistance and support to patients and their families during their stay in the healthcare facility. This may include coordinating transportation, assisting with accommodations, and addressing patient needs and concerns.
– **Communication and Coordination:** Guest services facilitate communication and coordination between patients, families, and healthcare providers to ensure a seamless and positive experience. They serve as a point of contact for inquiries, requests, and feedback, helping to improve patient satisfaction and engagement.
**Rationale for Support and Challenges:**
**Maintenance Department:**
– *Support:* Adequate preventive maintenance reduces the risk of equipment failures and prolongs the lifespan of critical assets, ultimately enhancing patient safety and operational efficiency.
– *Challenge:* Balancing the need for preventive maintenance with the demands of daily operations can be challenging, as maintenance activities may require downtime for equipment or facilities, potentially disrupting patient care.
**Environmental Services Department:**
– *Support:* Effective infection control practices reduce the transmission of pathogens and lower the incidence of healthcare-associated infections, improving patient outcomes and reducing healthcare costs.
– *Challenge:* Staffing shortages or high turnover rates within the environmental services department can impact the quality and consistency of cleaning services, increasing the risk of infections and regulatory non-compliance.
**Plant Operations Department:**
– *Support:* Energy-efficient practices reduce operational costs and minimize the environmental footprint of the healthcare facility, aligning with sustainability goals and regulatory requirements.
– *Challenge:* Aging infrastructure and limited budget allocations may hinder efforts to implement energy-saving initiatives and upgrade outdated systems, compromising operational efficiency and reliability.
**Dietary Department:**
– *Support:* Providing nutritious meals tailored to patients’ needs promotes faster recovery, better outcomes, and overall patient satisfaction with their hospital experience.
– *Challenge:* Meeting diverse dietary preferences and restrictions while maintaining cost-effectiveness and efficiency can be challenging, especially during times of supply chain disruptions or budget constraints.
**Guest Services Department:**
– *Support:* Exceptional guest services enhance the reputation of the healthcare organization, attract and retain patients, and contribute to overall patient satisfaction and loyalty.
– *Challenge:* Managing a high volume of inquiries, requests, and complaints while maintaining personalized and timely service requires efficient systems and well-trained staff, which may be resource-intensive to implement and sustain.
In conclusion, the environment of care management departments such as maintenance, environmental services, plant operations, dietary, and guest services play critical roles in ensuring the smooth functioning and safety of healthcare organizations. While they provide essential support in various functional areas, they also face challenges related to resource constraints, regulatory compliance, staffing, and operational demands. Addressing these challenges requires strategic planning, investment in staff training and development, and ongoing monitoring and improvement of processes and systems.
Before the end of the unit, begin commenting on at least two of your peers’ responses. At a minimum, your responses to other initial posts must be 100 to 200 words each. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses to the appropriate topic in this Discussion Area.
Week 3 Discussion
Contains unread posts
Supporting Lecture
Meeting the Expectations of Clinical Performance Excellence
Discussion Questions
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond to the assigned questions using the lessons and vocabulary found in the reading.
Content:
Hospital leaders may be encouraged to build a framework that enables the organization to deliver heath service in response to community and patient needs by integrating services among many groups. The Institute of Medicine reports on healthcare quality by making recommendations, that in order to improve healthcare quality, healthcare should be safe, effective, patient centered, timely, efficient, and equitable. The Affordable Care Act attempts to restructure strategies of cost containment and the delivery of safe equitable quality health care and outcomes.
Tasks:
Discuss the impact of the Affordable Care Act (ACA) on the IOM’s six dimensions of health care performance.
Identify the impact of the Affordable Care Act (ACA) on the uninsured rate in the American healthcare system.
Analyze how healthcare providers reference evidence based practice in the discussion of the impact of the ACA on the IOM’s six dimensions of health care performance.
Provide a substantive (300–500 words) initial discussion posting addressing each of the components in the discussion question. Justify your answers with research, examples, and reasoning.
**Impact of the Affordable Care Act (ACA) on the IOM’s Six Dimensions of Healthcare Performance:**
**Safety:** The ACA includes provisions aimed at enhancing patient safety by promoting quality improvement initiatives, reducing medical errors, and preventing healthcare-associated infections. For example, the Hospital-Acquired Conditions (HAC) Reduction Program introduced by the ACA penalizes hospitals with high rates of preventable complications and infections, incentivizing improvements in patient safety measures.
**Effectiveness:** The ACA emphasizes evidence-based medicine and the adoption of best practices to improve healthcare outcomes. It encourages the use of clinical guidelines and quality measures to ensure that healthcare services are provided in a manner that is proven to be effective in achieving desired health outcomes. For instance, accountable care organizations (ACOs) established under the ACA are incentivized to deliver high-quality, coordinated care to improve patient outcomes while controlling costs.
**Patient-Centeredness:** The ACA promotes patient-centered care by focusing on care coordination, shared decision-making, and patient engagement. It encourages the adoption of patient-centered medical homes and accountable care models that prioritize the needs and preferences of patients. Additionally, the ACA mandates the provision of essential health benefits and preventive services without cost-sharing, ensuring that patients have access to comprehensive and preventive care tailored to their needs.
**Timeliness:** The ACA aims to improve timely access to healthcare services by expanding insurance coverage and increasing healthcare workforce capacity. Medicaid expansion and the establishment of health insurance marketplaces have facilitated access to affordable health insurance coverage for millions of previously uninsured Americans, reducing barriers to timely care. Furthermore, initiatives such as the Primary Care Extension Program under the ACA support efforts to enhance primary care capacity, leading to reduced wait times and improved access to timely care.
**Efficiency:** The ACA includes provisions aimed at enhancing healthcare delivery efficiency and reducing unnecessary costs. It promotes value-based payment models, such as bundled payments and accountable care arrangements, which incentivize healthcare providers to deliver high-quality care efficiently. Additionally, the ACA includes initiatives to promote the adoption of health information technology and electronic health records, streamlining administrative processes and reducing paperwork burden to improve efficiency.
**Equity:** The ACA addresses disparities in access to healthcare by expanding insurance coverage to vulnerable populations, including low-income individuals and minorities. Medicaid expansion and subsidies for health insurance premiums help to reduce disparities in coverage rates among different socioeconomic groups. Additionally, the ACA includes provisions to address disparities in healthcare quality and outcomes through targeted interventions and initiatives aimed at improving care delivery in underserved communities.
**Impact of the Affordable Care Act (ACA) on the Uninsured Rate:**
The ACA has had a significant impact on reducing the uninsured rate in the American healthcare system. Prior to the ACA’s implementation, millions of Americans lacked access to affordable health insurance coverage, leading to delayed or foregone medical care and financial hardship. Through provisions such as Medicaid expansion, subsidies for health insurance premiums, and the establishment of health insurance marketplaces, the ACA expanded coverage options and made insurance more accessible to individuals and families.
According to research published in the Journal of the American Medical Association (JAMA), the uninsured rate among non-elderly adults decreased from 20.4% in 2010 to 12.4% in 2018, representing a significant reduction in the number of uninsured individuals. Medicaid expansion, in particular, played a key role in expanding coverage to low-income adults in states that chose to adopt the expansion.
Overall, the ACA’s efforts to expand insurance coverage have helped to improve access to healthcare services, reduce disparities in coverage rates, and enhance financial protection for individuals and families.
**Healthcare Providers’ Reference to Evidence-Based Practice in Analyzing the Impact of the ACA:**
Healthcare providers often reference evidence-based practice when analyzing the impact of the ACA on the IOM’s six dimensions of healthcare performance. Evidence-based practice involves integrating the best available evidence from scientific research with clinical expertise and patient preferences to inform decision-making and improve healthcare outcomes.
In discussing the impact of the ACA, healthcare providers may cite research studies, clinical guidelines, and quality metrics to evaluate the effectiveness of ACA provisions in enhancing patient safety, improving clinical outcomes, and promoting patient-centered care. For example, providers may reference studies evaluating the impact of accountable care organizations (ACOs) on patient outcomes and healthcare costs to assess the effectiveness of value-based payment models promoted by the ACA.
Additionally, healthcare providers may use evidence-based guidelines and quality measures to assess the timeliness, efficiency, and equity of healthcare delivery under the ACA. For instance, providers may analyze data on wait times for appointments, rates of preventive screenings, and disparities in access to care to evaluate progress in achieving timely, efficient, and equitable healthcare delivery.
Overall, referencing evidence-based practice helps healthcare providers critically evaluate the impact of the ACA on healthcare performance and identify areas for improvement to enhance the quality, safety, and effectiveness of care delivery.
Before the end of the unit, begin commenting on at least two of your peers’ responses. At a minimum, your responses to other initial posts must be 100 to 200 words each. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses to the appropriate topic in this Discussion Area.
Week 4 Discussion
Discussion Questions
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this topic.
By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond to the assigned questions using the lessons and vocabulary found in the reading.
Content:
Medicare and Medicaid have long demonstrated America’s commitment to protecting its disabled, poor, and elderly citizens from the economic consequences of serious illness. The primary goal of the PPACA is to improve health and reduce healthcare costs. The provisions of the Patient Protection and Affordable Care Act (PPACA) met the needs of the underserved by providing coverage and access to healthcare providers.
Tasks:
What is Medicare and Medicaid? Explain the associated benefits and differences in these programs.
Discuss the provisions of the implementation of the Patient Protection and Affordable Care Act (PPACA)?
Why are states so concerned with Medicaid changes? Identify the benefits and challenges with the implementation of the PPACA.
What role should the government play in providing Americans with health care and what role should be the marketplace’s role?
Provide a substantive (300–500 words) initial discussion posting addressing each of the components in the discussion question. Justify your answers with research, examples, and reasoning.
**Medicare and Medicaid:**
**Medicare:** Medicare is a federal health insurance program primarily for individuals aged 65 and older, as well as certain younger individuals with disabilities or end-stage renal disease. It provides coverage for hospital care (Part A), medical services (Part B), and prescription drugs (Part D). Medicare beneficiaries typically pay premiums, deductibles, and coinsurance for covered services.
**Medicaid:** Medicaid is a joint federal and state program that provides health coverage to low-income individuals and families, including children, pregnant women, elderly individuals, and people with disabilities. Eligibility and benefits vary by state, but Medicaid typically covers a broad range of healthcare services, including doctor visits, hospital care, long-term care, and preventive services. Medicaid beneficiaries may have nominal or no out-of-pocket costs for covered services.
**Provisions of the Patient Protection and Affordable Care Act (PPACA):**
The PPACA, also known as the Affordable Care Act (ACA), includes several provisions aimed at expanding access to healthcare coverage, improving quality, and reducing costs. Some key provisions include:
**Individual Mandate:** The ACA required most individuals to have health insurance coverage or pay a penalty. This provision aimed to increase the number of insured individuals and spread the risk across a broader population.
**Health Insurance Marketplaces:** The ACA established health insurance marketplaces where individuals and small businesses could shop for and purchase private health insurance plans. These marketplaces provided a platform for individuals to compare coverage options and access premium tax credits and cost-sharing subsidies based on income.
**Medicaid Expansion:** The ACA expanded Medicaid eligibility to cover more low-income adults with incomes up to 138% of the federal poverty level in states that chose to adopt the expansion. This provision aimed to extend coverage to millions of uninsured individuals who were previously ineligible for Medicaid.
**Protections for Consumers:** The ACA introduced various consumer protections, such as prohibiting insurers from denying coverage based on pre-existing conditions, eliminating annual and lifetime coverage limits, and allowing young adults to stay on their parents’ health insurance plans until age 26.
**Quality Improvement Initiatives:** The ACA included provisions to promote quality improvement and innovation in healthcare delivery, such as value-based payment models, accountable care organizations (ACOs), and initiatives to reduce hospital readmissions and healthcare-associated infections.
**State Concerns with Medicaid Changes:**
States are concerned with potential changes to Medicaid due to the significant role the program plays in providing healthcare coverage to vulnerable populations. Some benefits and challenges with the implementation of the PPACA include:
**Benefits:**
– **Expanded Coverage:** Medicaid expansion under the ACA extended coverage to millions of low-income adults who were previously uninsured.
– **Improved Access to Care:** Medicaid provides access to essential healthcare services for low-income individuals and families, including preventive care, treatment for chronic conditions, and mental health services.
– **Federal Funding:** The federal government provides matching funds to states for Medicaid expenditures, alleviating some of the financial burden on state budgets.
**Challenges:**
– **Financial Sustainability:** Medicaid expansion requires states to allocate additional funds for healthcare coverage, which can strain state budgets, particularly in states with large uninsured populations.
– **Workforce Capacity:** Increased Medicaid enrollment may strain healthcare provider capacity, leading to challenges in accessing timely care, particularly in underserved areas.
– **Policy Uncertainty:** Changes to Medicaid eligibility and funding at the federal level can create uncertainty for states in planning and implementing healthcare programs, leading to challenges in program administration and coordination.
**Government’s Role in Healthcare vs. Marketplace’s Role:**
The government plays a crucial role in ensuring access to affordable and quality healthcare for all Americans, particularly for vulnerable populations who may face barriers to accessing care. This includes providing health insurance coverage through programs like Medicare, Medicaid, and the ACA’s health insurance marketplaces, as well as implementing regulations and policies to protect consumers and promote healthcare quality and affordability.
However, the marketplace also has a role in healthcare by fostering competition among insurers, promoting innovation in healthcare delivery and payment models, and empowering consumers to make informed choices about their healthcare coverage and providers. Private insurance companies and healthcare providers play a vital role in delivering healthcare services and managing healthcare costs through efficiency, innovation, and quality improvement initiatives.
Ultimately, a balanced approach that combines government oversight and regulation with market competition and innovation is necessary to ensure access to affordable, high-quality healthcare for all Americans. Collaboration between the government, private sector, healthcare providers, and consumers is essential to address the complex challenges facing the healthcare system and achieve the goals of improved health outcomes and cost containment.
Before the end of the week, begin commenting on at least two of your peers’ responses. At a minimum, your responses to other initial posts must be 100 to 200 words each. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses to the appropriate topic in this Discussion Area.
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Week 5 Discussion
Review the following lecture:
Identifying A Marketing Brand
Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum below, and any specific instructions for this topic.
Before the end of the unit, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.
The standard practice in strategy and marketing is to lay out a vision of future events which are precise enough to be captured in an environment analysis. In developing marketing and strategy plans, healthcare leaders must understand the issues in the external environment including the general environment challenges affecting business operations and the health care industry specific to trends and advancement in evidence-based practices.
Tasks:
Discuss the marketing and strategy using the Four P’s for a hospital’s emergency department. Include in your response:
What strategies are framed by the utilization of evidence-based medicine?
How does the Four P’s of market and strategy plan promote the vision and mission of the organization?
How does the Four P’s play a role in organizational operational infrastructure?
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