Case Analysis #4
Reread the Management Focus Two Men and a Truck in Chapter 14 and address these two questions:
What are some of the factors that Two Men and a Truck focus on prior to entering a market? Are there other market attributes you could suggest?
Why is it that localized names such as Two Blokes and a Lorry did not appeal to the decision-makers at Two Men and a Truck?
Reread the Opening Case ?Procter & Gamble Remakes Its Global Supply Chains? in Chapter 15 and address these two questions:
Reflect on Procter & Gamble?s strengths in global supply chain management as well as its personal care and home care products businesses. Which strength do you feel is more important to the future of the company?
What are Procter & Gamble?s strategic suppliers? Why are they so important to the company? How do the suppliers benefit from the relationship?
Reread the Opening Case ?Fake News and Alternative Facts? in chapter 16 and address these two questions.
Discuss the collection of big data and the associated use of targeted advertising. How is it beneficial to businesses? How do you feel about it as a consumer?
Do companies like Facebook have an ethical responsibility to limit the dissemination of fake news and alternative facts? Explain your position.
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