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XS6008 Advanced Research Methods in Business CW1 Qualitative Research Report Assessment Brief

XS6008 Advanced Research Methods in Business CW1 Qualitative Research Report Assessment Brief

XS6008 Assignment Brief

Assignment Title Coursework Tasks (Learning Outcomes)

Learning Outcome 2, 5 and 6

Type of Submission Report

Coursework

The weighting of the assignment in the overall module grade

50%

Word Count

2500 Words

Issue Date

 T1 Week 2

Submission Date

13th June 2025 23:59 PM

XS6008 Guidance

Your assignment should include: a title page containing your student number, the module name, and the exact word count of your submitted document; the appendices if relevant; and a reference list in the Harvard KU system. You should address all the elements of the assignment task listed below. Please note that lecturer will use the assessment criteria set out below in assessing your work. Maximum word count: 2500 words.
Please note the following:

Students are required to indicate the exact word count on the title page of the assessment. The word count includes everything in the main body of the assessment (excluding in text citations and references). The word count excludes front page, list of references and appendices. Please note that exceeding the word count by over 10% will result in a 10-percentage point deduction.

Notes for students :

  • Electronic copy of assignment should be submitted through Canvas and the Turnitin software. 
  • Students should ensure that they comply with University’s plagiarism policy.
  • Students should make correct use of the Harvard referencing method. 

Learning Outcomes Tested in this Assignment:

  • Demonstrate an understanding of different sources of data and materials relevant to analysis within the chosen subject area.
  • Demonstrate an understanding of qualitative research methods and an ability to analyse qualitative data as an aid for business decision making.
  • Critically discuss the relevance of qualitative research to business organisations and their operations
  • Formulate research question and undertake detailed literature review including due consideration of ethical requirements on chosen topic
  • Plan and present research findings in a clear and coherent manner accurately citing a range of sources using appropriate academic conventions

XS6008 Purpose:

The aim of this assignment is to enable students to critically engage with examples of qualitative research design and methodology as found in the literature. They are to apply their understanding of issues in design, methodology and of research quality criteria to a critical assessment of a published, empirical qualitative research paper. 

XS6008 Description: 

  1. Begin your assessment with an introduction to contextualise your critique through critical evaluation of the place of qualitative research in relation to strategies in business research.
  2. Identify 1 qualitative research paper from a high quality journal (Consult your supervisor for advice on appropriate papers if necessary.) The paper must be an empirical paper – one that generates primary or fresh data through research practice – and must make use of qualitative methods (not quantitative methods). You must provide a justification for your selection.
  3. You are to examine and critically evaluate the paper and prepare a critique of it that gives special emphasis to the literature review, methodology used for the studies and research results. 
  4. Before you critique the papers, it is suggested that you consider what quality criteria are relevant and that you will employ to conduct the analysis and critique. You should include a short section that outlines that consideration and establishes the criteria. The authors of the article may, of course, address quality criteria themselves. 

Your qualitative research report should be based on the following two criteria:

A) You are required to summarise one article based on international business. Your report could consist of the following for section A:

  • An introduction to your topic 
  • A background to the topic 
  • Presentation of the article (Employ CRAAP Test) 

B) For section B your report should be able to use key information from your notes  to present the suggested headings below for the final section of your report:

  • A summary of key findings from the article
  • A critical analysis that includes research purpose, literature review, methodology and  results (This is not an exhaustive list)
  • A conclusion 

*Other sources can be used within the whole report but should demonstrate an  understanding of the chosen academic article you have been able to present  information for.

5. It is vital that you critically evaluate and assess how well the article applies and reports the method. A critique is not simply a summary of the article. 

6.Write up your assessment then edit, proof-read and submit your assessment via VLE Canvas page of Kingston University. 

Word Limit: 2500 words 

XS6008 Referencing Guidance

You must underpin your analysis and evaluation of the key issues with appropriate  and wide-ranging academic research and ensure this is referenced using the Harvard  KU system.

Follow this link to find the referencing guides for your subject: Kingston University Library.

THE BROAD ASSESSMENT CRITERIA USED will be: 

  • Establishment of criteria to critique the article 
  • Evaluation of article 
  • Quality of academic writing 
  • Critical and analytical Ability
  • Recommendation and Referencing 

Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below.  All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board

Assessment Criteria

Marks Awarded

Marks Available

1

Critical evaluation of the place of qualitative research in relation to strategies in business research.

 

25

2

Justification for selection of an empirical research paper with appropriate methodologies for critique and Harvard Referencing

 

25

3

Literature review, critical thinking, analytical ability and compare research results with the similar empirical research paper

 

25

4

Evaluation of the chosen articles, possible recommendations and quality of academic writing including ease of understanding

 

25

Please note the followings:

Students are required to indicate the exact word count on the title page of the assessment. The word count includes everything in the main body of the assessment (excluding in-text citations and references). The word count excludes the front page, list of references and appendices. Please note that exceeding the word count by over 10% will result in a 10-percentage point deduction.

An electronic copy of the assignment should be submitted through Canvas and the Turnitin software. Students should ensure that they comply with University’s plagiarism policy. Students should make correct use of the Harvard referencing method. students must underpin their analysis and evaluation of the key issues with appropriate and wide-ranging academic research and ensure this is referenced using the Harvard system. Follow this link to find the referencing guides for your subject: Kingston University Library.

In addition, the board assessment criteria will be: 

  • Establishment of criteria to critique the article 
  • Evaluation of article 
  • Quality of academic writing 
  • Critical and analytical Ability
  • Recommendation and Referencing 

Please note that the achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below.  All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board.

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XS6008 Feedback and Marking Criteria

 

Task Fulfillment

Knowledge and Understanding

Argument, Critical 
Thinking and Use of Evidence

Written Communication

 

 

85-

100%

The purpose of the task has been fully understood. All key points are contained in an impressive answer that is relevant, complete, and extremely thorough.

The student demonstrates an exceptionally comprehensive, detailed, and deep grasp of key concepts at this level. When required, the student can apply conceptual knowledge with consummate skill. There is an impressive quantity of accurate factual, historical and contextual detail.

The argument is developed logically and skill fully, offering a response that is substantially critical, imaginative and insightful for this level. The work shows an exceptional ability to bring together evidence in support of the argument.

Written communication is extremely impressive. The work is exceptionally fluent, well-structured, accurate and precise, and shows a very sophisticated grasp of appropriate subject-specific terminology. There are very few, if any, language slips.

 

70-

84%

The purpose of the task has been fully understood. Most key points are contained in an excellent answer that is relevant, very thorough and complete.

The student demonstrates a comprehensive, detailed grasp of key concepts at this level. When required, the student can apply conceptual knowledge with considerable skill.

Factual, historical and contextual detail is plentiful and accurate.

The argument is developed logically and shows excellent critical insight for this level. The work shows an impressive ability to bring together evidence in support of argument

Written communication is extremely successful. The work is fluent, well-structured, accurate and precise, and shows a very confident grasp of appropriate subject- specific terminology. There may be occasional language slips but they do not impede communication.

 

 

60-

69%

The purpose of the task has

been fully understood. Many

The student demonstrates a very good

knowledge and understanding of key concepts

The argument is developed

logically and demonstrates a

Written communication is very successful. The work is

largely fluent, well-structured, accurate and precise, and

 

 

key points are contained in a

at this level. When required, the student can

good level of critical thinking for

shows a sound grasp of appropriate subject-specific

 

 

very competent answer that is

apply conceptual knowledge very skill fully.

this level. The writer is able to

terminology. The noticeable error is occasional and only

 

 

relevant, thorough and

Factual, historical and/or contextual

bring together evidence in

evident when complex ideas need expression.

 

 

complete.

information is included wherever appropriate

support of the argument.

 

 

 

 

and is substantially accurate.

 

 

 

 

50-

59%

The task has been understood, addressed

The student demonstrates a sound knowledge and understanding of key concepts but there

The argument sometimes lacks coherence. Some attempt at

Communication is successful. The work is reasonably fluent, well-structured, accurate and precise, and shows

 

 

competently and completed

may be minor gaps. When required, the student

critical thinking is made but

some grasp of appropriate subject-specific terminology.

 

 

although the answer may

can apply conceptual knowledge with adequate

evaluative writing tasks may be

Error is evident in places although this does not impede

 

 

omit some key points, lack

skill. There is a reasonable amount of factual,

too descriptive. The writer is not

understanding of the main points.

 

 

 

 

always successful at bringing

 

 

 

thoroughness, and contain some irrelevancy.

historical and/or contextual information, which contains few serious inaccuracies.

together evidence in support of the argument.

 

 

 

40-

49%

The purpose of the task may not have been fully understood. The answer is simplistic and only a few key points are included. In addition, the answer may be incomplete and contain irrelevancy.

The student demonstrates a fair knowledge and understanding of key concepts at this level but there may be significant gaps.

When required, The student’s ability to apply conceptual knowledge is only ever partly successful. An attempt is made to include factual, historical and/or contextual information, although it is likely that this will contain inaccuracies.

There is only limited evidence of logical argument or critical thinking. The writer is seldom able to bring together evidence in support of argument.

Written communication is only partly successful. The work is moderately fluent and shows a fairly basic grasp of appropriate terminology. There is significant error in grammar, syntax and terminology in several places.

 

 

30-

39%

The main purpose of the task may well be misunderstood.

The student demonstrates a limited knowledge and understanding of key

Argument, critical thinking and research are largely limited or

Written communication is not successful. The work lacks fluency and precision and there is a poor grasp of

 

 

The answer given is poor, and

concepts at this level and there will be very

absent.

appropriate terminology. Frequent errors in grammar,

 

 

may well be incomplete and

significant gaps. Any attempt to apply

 

syntax and terminology seriously impede understanding.

 

 

contain irrelevancy. Very few

conceptual knowledge is very limited indeed.

 

 

 

 

if any key points are included.

Factual, historical and/or contextual

 

 

 

 

 

information is limited and/or inaccurate.

 

 

 

0-

29%

The answer given is definitely

inadequate. The purpose of

Knowledge  and  understanding  of  key

concepts at this level is exceedingly poor

There is little if any evidence of

argument, critical thinking or

Very poor written communication means that the reader

is unable to follow the essay.

 

 

the task has not been

with no attempt made to apply concepts.

research.

 

 

 

understood and the answer is

Factual, historical and/or contextual

 

 

 

 

incomplete and/or irrelevant.

information is minimal and/or inaccurate.

 

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