Level 4 – Entrepreneurship
Unit ENT1.10: Innovation and Creativity
Unit code: T/617/4970
Assignment Brief
You are have decided that by the end of the year you wish to create your own start up. However, you are uncertain whether you have what it takes to become an entrepreneur. You have therefore started attending a series of seminars and courses, while interacting with entrepreneurs in your field. You have also decided to get some training in creative thinking, while conducting research in technological innovation. Your goal is to create a reflective portfolio based on the knowledge you acquire. The scope of this exercise is to reflect and make a more informed decision whether to create your start up or not. Your mentor provided you with a framework for your reflective portfolio that consists of four components.
You have been given the following tasks:
Task 1
Your first task requires demonstrating that you understand the core theories of creativity and that you can apply them to certain contexts.
You should include:
a) A list of personality types and an explanation on how each type affects the ability of an individual to engage in creative thinking. (Assignment Criteria 1.1)
b) A detailed discussion on the various steps involved in the development of individual creativity. (Assignment Criteria 1.2)
Task 2
Your second task is to describe the systematic creative process with respect to a number of clear stages.
You should include:
a) A number of models describing the creative process with sufficient critique on how useful they are. (Assignment Criteria 2.1)
b) A list of key components necessary for developing creativity as an individual’s skill with specific examples to justify the need of each component. (Assignment Criteria 2.2)
c) A reflection on a number of key barriers to creativity, with use of examples from your own experience. (Assignment Criteria 2.3)
Task 3
Your next task is to demonstrate a good understanding of those factors that drive innovation.
You should include:
a) A list of factors that act as drivers to innovation with sufficient description of how this is achieved. (Assignment Criteria 3.1)
b) A list of stages that are part of the innovation process with detailed explanation on the importance of each stage. (Assignment Criteria 3.2)
c) A comparison of a number of practical models that are widely used to describe the innovation process, with adequate justification of your views. (Assignment Criteria 3.3)
Task 4
Your final task is to provide evidence of your awareness of how organisations can encourage and facilitate innovation.
You should include:
a) An explanation of how innovation is integrated to organisations with the use of different scenarios describing different organisation types. (Assignment Criteria 4.1)
b) A description of a number of methods followed by organisations to promote innovative thinking. (Assignment Criteria 4.2)
Guidelines for assessors
The assignments submitted by students must achieve the learning outcomes and meet the standards specified by the assessment criteria for the unit. The suggested evidence listed below is how students can demonstrate that they have met the required standards.
Task
LO
Assessment criteria
Suggested evidence
1
LO1
1.1 Consider relationships between personality types and creative thinking.
1.2 Discuss research into how creativity is developed.
Learners should list a number of personality types and explain how each type affects the ability of an individual to engage in creative thinking.
Learners should provide a detailed discussion on the various steps involved in the development of creativity.
2
LO2
2.1. Identify models of the creative process.
2.2. Explain the components of the development of creativity.
2.3. Describe key barriers to creativity
Learners should describe a number of models of the creative process.
Learners should provide a list of key components necessary for developing individual creativity.
Learners should identify a number of key barriers to creativity, using suitable examples.
3
LO3
3.1. Discuss factors that promote the need for innovation.
3.2. Identify key stages of the innovation process.
3.3. Compare and contrast practical models of the innovation process
Learners should identify a list of factors that act as drivers to innovation.
Learners should provide a list of stages that are part of the innovation process with detailed explanation of each stage.
Learners should provide a comparison of a number of practical models that are widely used to describe the innovation process.
4
LO4
4.1. Describe the place of innovation in organisations.
4.2. Summarise methods used by organisations to promote innovative thinking.
Learners should provide an explanation of how innovation is integrated to organisations.
Learners should provide a description of a number of methods followed by organisations to promote innovative thinking.
Example Answer (Plagiarised)
1.1 Consider relationships between personality types and creative thinking.
Personality Types and Their Impact on Creative Thinking
Creative thinking is influenced by various factors, including personality traits. Understanding these traits can provide valuable insights into how individuals approach creativity and innovation. Here, I will explore several key personality types and their relationships with creative thinking.
1. Openness to Experience
Openness to Experience is one of the Big Five personality traits and is most strongly associated with creativity. Individuals high in openness are characterised by curiosity, imagination, and a preference for novelty and variety. They are more likely to engage in divergent thinking, which involves generating multiple ideas or solutions to a problem. Their ability to think outside the box and embrace new perspectives makes them highly creative.
Impact on Creativity: High openness enhances creative potential by fostering curiosity and a willingness to explore uncharted territories. These individuals are more likely to come up with original ideas and innovative solutions.
2. Conscientiousness
Conscientiousness is another trait from the Big Five personality model, characterised by organisation, discipline, and a strong sense of duty. While conscientious individuals are typically reliable and goal-oriented, they may be less inclined towards spontaneous or unconventional thinking, as they prefer structured and methodical approaches.
Impact on Creativity: High conscientiousness may hinder creative thinking, especially in tasks requiring flexibility and adaptability. However, in certain contexts, such as the execution phase of creative projects, conscientious individuals can provide the necessary structure and perseverance to bring ideas to fruition
