ETTE TEA COMPANY (based in Singapore) has launched its products since 2014. They are a contemporary tea company specializing in tea blends with Singapore and Southeast Asian taste. Starting with the original Pandan Chiffon tea out of a home kitchenette, They now offer an exceptional collection of gourmet tea and artisan tea blends to cafes & restaurants in Singapore, Brunei & The Maldives.
For this task, you are required to proposed a new IMC (marketing plan) for ETTE. Do consider to launch of new products, collaborations, new approach (from traditional to modern/ dynamic) etc. You are also encouraged to consider the current situations; COVID-19 and the increment of unemployment ratings.
On successful completion of this report, the student will be able to:
• Apply the right and effective IMC plan within the context of the organization’s strategies.
• Marketing communications plan and brand support activities based on an understanding of the salient characteristics of the target audience.
• Apply the tools of the marketing communications mix can be coordinated effectively