You are required to write an individual report of 3,000 words that covers the fo

You are required to write an individual report of 3,000 words that covers the
folowing areas for either Aldi or Walmart in a country of your choice* [*
important note: (1) you cannot choose the UK; (2) the firm must have retail sales
in the selected country].
1) The main factors in the external environment (i.e., both the macro-
environment and the micro-environment) of the supermarket industry, and
how these factors impact upon Aldi or Walmart.
2) Identify and criticaly discuss the distinctive capabilities (using the VRIO
framework) and the key relative weaknesses of Aldi or Walmart.
3) Critical evaluation of the business-level strategy of Aldi or Walmart over the
last five years
4) Recommendations on how Aldi or Walmart should modify its strategy to
maintain competitive advantage and discussion of the suitability and
feasibility of these recommendations.
Note on the use of AI:
This assignment permits the use of Artificial Intelligence in the planning and
preparation of work. AI should not be used to create assessments. All use of AI
must be acknowledged appropriately.