Assignment Brief and Guidance
Scenario:
You are working as a marketing analyst for a hospitality organisation of your choice(The selected organisation MUST be from the UK hospitality industry). You are responsible for delivering regular reports and custom analyses to determine the return on investment of multi-channel marketing campaigns. Your line manager has asked you to research to identify and measure opportunities that enhance conversion, efficiency, and profit to present at the next leadership meeting. Firstly, you are expected to examine the factors that influence hospitality consumer behaviour and attitudes.
What you are required to do:
This Assignment 1 requires you to work independently to produce an overview of the issues outlined below in the form of PowerPoint slides. The overview should include the following:
1. Introduction
2. Investigation of the different cultural, social, personal and psychological factors that influence consumer behaviour and attitudes within your chosen hospitality organisation
3. Exploration of how consumer trends are changing due to the impact of digital technology
4.Analysis of how cultural, social, personal and psychological factors that influence consumer behaviour and attitudes are changing and driving trends in hospitality
5. Critical analysis of the emerging trends in consumer behaviour and attitudes using specific examples from the hospitality industry to support your arguments
1. Introduction to the report
2. Examination of the stages of the consumer decision-making journey and mapping a path to the purchasing for a product/service of your selected organisation with detailed exploration of the importance of mapping a path to purchase and understanding consumer decision-making
3. Evaluation of how marketers are responding to the decision-making process, applying relevant examples from your selected hospitality organisation
4. Comparison and contrast of the key differences of the hospitality decision-making process in the context of B2C and B2B, using specific hospitality examples
5. Evaluation of the different approaches to market research and methods of research used for understanding the decision-making process
6. A coherent and justified evaluation of how different factors influence hospitality decision-making and buying behaviour, supported by specific hospitality examples.
7. Critical evaluation of how marketers can influence the different stages of the hospitality decision-making process, giving specific hospitality examples
8. Critical evaluation of the application of appropriate theories, concepts and models that influence and impact upon the hospitality decision-making process, supported by specific hospitality examples and contexts.
9. Conclusion of the report
Achieve Higher Grades with HNHM319 Assignment Solutions
Order Non-Plagiarised Assignment
