BUS401 Communication in an Organisation (D/507/1581) BUS401 Assignment Brief Qualification QUALIFI Level 4 Diploma in Business Management 601/6048/2 Unit Code BUS401 Unit Title Communication in an Organisation Unit Reference D/507/1581 Credits 20 TQT 200 GLH 80 Assignment Aim The unit aims to develop the learner’s awareness of organisational, personal, team and external communications. Communication practices, systems, styles and tools are explored and how they support individual and group’s commitment to organisations and their objectives.
Interpersonal communication with an emphasis on analysing the learner’s own personal style to empower and improve personal communication skills is central to the unit. For this purpose, learners should obtain feedback on their input at meetings, presentations, interviews and in discussions with peers and tutors.
Learning Outcomes And Assignment Criteria Learning Outcomes When awarded credit for this unit, a learner will:
Assessment Criteria Assessment of this learning outcome will require a learner to demonstrate that they can:
- Analyse communications in organisations.
1.1 Understand the importance of effective communications in organisations. 1.2 Identify and explain communication practices and systems that allow organisation policy and procedures to be understood and followed; and how ideas, new initiatives and developments can be shared.
1.3 Evaluate how workforce commitment to organisational change can be achieved using different communication practices.
1.4 Analyse communication barriers and weaknesses and remedies to such problems.
- Understand and develop personal interpersonal communications.
2.1 Explain interpersonal communications and communication styles. 2.2 Show awareness of personal interpersonal communication skills and provide evidence of your skills including presentation style, meetings management and networking.
2.3 Apply approaches to improve personal communication style.
- Evaluate the management of internal and external workplace communications. 3.1 Identify and explain how management can support teams and other groups, departments or sections within and outside an organisation to communicate effectively. 3.2 Investigate organisational practices that support internal and external workplace communications.
3.3 Evaluate communication tools, approaches and practices that support effective internal and external communications.
3.4 Plan improvements in workplace communications and implement the plan.
Scenario You have just been hired as a Communication Officer at GlobalTech Egypt, a multinational technology company operating in Cairo. The company is undergoing significant organizational changes, including restructuring departments, implementing new policies, and expanding its global partnerships. As a new employee, your manager, the Hiring Leader, has assigned you key tasks to assess your ability to analyze communication practices, enhance interpersonal skills, and improve both internal and external workplace communication strategies.
Your manager has emphasized that effective communication is vital to ensure a smooth transition and workforce commitment to these changes. You are expected to demonstrate a strong understanding of communication models, organizational practices, and your own interpersonal communication skills. The following tasks will assess your ability to contribute effectively in your new role.
Task 1: Analyzing Organizational Communication (Covers Learning Outcome 1: Analyze communications in organizations)
Your manager has asked you to prepare a 1,500-word report analyzing GlobalTech Egypt’s current communication strategies. The company is facing challenges in ensuring that new policies and initiatives are well understood by employees. Your report should include:
1.1 An explanation of the importance of effective communication within a multinational organization like GlobalTech Egypt.
1.2 Identification and explanation of communication practices and systems used in multinational organizations to ensure policies, procedures, and new initiatives are shared effectively.
1.3 Evaluation of methods for achieving workforce commitment to organizational change through different communication practices.
1.4 Analysis of potential barriers and weaknesses in the company’s communication system and recommendations for solutions.
Task 2: Personal And Interpersonal Communication Skills (Covers Learning Outcome 2: Understand and develop personal interpersonal communications)
As part of your probationary period, your manager wants to assess your interpersonal communication skills. You are required to:
2.1 Conduct a self-assessment of your interpersonal communication skills, including your presentation style, meetings management, and networking abilities. Provide a 500-word reflection, incorporating feedback from peers or tutors.
Task 3: Managing Internal And External Communication (Covers Learning Outcome 3: Evaluate the management of internal and external workplace communications)
To further prove your capabilities as a Communication Officer, your manager has assigned you a task to analyze and improve internal and external workplace communication at GlobalTech Egypt. You are required to:
3.1 Identify and explain strategies management can use to enhance communication between teams, departments, and external stakeholders within a multinational company.
3.2 Investigate best organizational practices that support internal and external communication in global firms.
3.3 Evaluate various communication tools, approaches, and practices that ensure effective communication across departments and with external partners.
3.4 Develop a workplace communication improvement plan (1,000 words) outlining strategies to enhance communication effectiveness at GlobalTech Egypt.