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Introduction
The global economy went through a difficult period due to COVID-19. Many businesses did struggle, and some unfortunately failed. While COVID-19 brought immense challenges, it also opened doors for new business and innovative opportunities.
Peloton’s Rise and Fall
Peloton, the high-end at-home fitness company, initially thrived during the early stages of the pandemic. With gyms closed and people stuck at home, demand for their stationary bikes and fitness classes skyrocketed. However, by 2022, they faced significant challenges. They overestimated demand and built-up excess inventory, leading to stockpiling and financial losses. Competitors like NordicTrack and Echelon offered cheaper alternatives, chipping away at Peloton’s market share. Rising inflation and interest rates squeezed consumer spending, making luxury items like Peloton bikes less affordable. Peloton cut expenses, closed stores, and laid off employees to streamline operations. They launched lower-priced bikes and accessories to broaden their customer base. They invested heavily in their app and content offerings, enhancing the virtual fitness experience. Collaborations with retailers like Dick’s Sporting Goods and Amazon expanded their reach. They focused on building community and the emotional benefits of fitness rather than just pushing product sales. While the road was bumpy, Peloton’s efforts are starting to pay off. They’ve reduced their losses, streamlined operations, and are seeing signs of renewed customer demand. The company has shown resilience and adaptability in the face of adversity.
Note: The above-mentioned case study is just an example; students are supposed to find a case study of business that faced significant challenges during the pandemic but found innovative ways to overcome them.
4 Marks
Learning Outcome(s): CLO1: Explain the interdisciplinary concepts, theories, and trends in ES and their role in supporting business operations.
Question One
After selecting your case study, describe it in your own words by using the following points.
§Clear introduction: It should give the most important information that describes the case study. What is the nature of the product or service they provide? (0.5 mark)
§Business process: describe in detail the key business processes, How are they done? (1 mark)
§The business situation: It describes their situation at that time based on the business process. What are the changes that are made on theses process to overcome the situation. (1 mark)
§The Issues: State the problem/issues, consequences, and any hesitations in the business process. (0.5 mark)
§The strategies: State the key success strategies that helped them to navigate the pandemic challenges. (1 mark)
3 Marks
Learning Outcome(s): CLO4: Design ES architectural models for various business processes.
Question Two
Business Process Model and Notation (BPMN) is a standardized diagramming system used to visualize business processes.
§Use one of the tools such as Visio to model the chosen enterprise current process. (1.5 mark)
§Analyze the model process issues from at least two perspectives such as time and quality perspectives. (1.5 mark)
2 Marks
Learning Outcome(s):
CLO3: Discuss the issues and challenges associated with implementing ES and their impacts on corporate enterprises.
Question Three
Propose at least two suggestions for improving the process of your selected company from equipment, employees, IT & IS technologies perspectives. How your suggestions will solve business process issues. (1 mark)
Note: Your provided suggestions or solutions should be different than the solutions that the company have used to overcome the pandemic. (1 mark)
1 Marks
Learning Outcome(s):
CLO3: Discuss the issues and challenges associated with implementing ES and their impacts on corporate enterprises.
Question Four
Based on your information and the course materials, what innovative approaches can enterprises adopt to strengthen their disaster recovery plans? (1 mark)
