You will spend the next few weeks considering a business case study (downloadable from VLE) inorder to follow the appropriate process to get your product to market. Once you have answered all case study questions, you

Assessment Task
Assessment 2 – An Individual Reflective Performance Report (Based on Business Case Studies) – 1500 words (+/- 10%) – Case study given on Moodle.
This assessment is two-fold.
You will spend the next few weeks considering a business case study (downloadable from VLE) inorder to follow the appropriate process to get your product to market.
Once you have answered all case study questions, you will need to use your analytical and reflective writing skills to write a 1500 words (+/- 10%) reflective performance report on how you solved the problems that were raised in the Business case study (given on the Moodle).
You must give enough information to analyse the relationship between any business problem and the solution that was suggested. This means that you should be specific and detailed, when suggesting any possible solutions.
What you will submit:
, you will submit an individual reflective performance report (1500 words +/- 10%), which reflects on how you solved the business’s problems and challenges, that were presented within the case study.
It is not expected that you will offer a step-by-step description of what happened within the respective case study, but rather you will discuss your experiences of engaging with the case study and how you worked with others, collectively within seminar time.
Time will be allocated for you to work on the case studies within seminars. Within seminars you may work in groups, to help when answering the questions. However, please note that your performance report is an individual effort, and this should be written up individually.
You should base your performance report on GIBB’s (1988) Reflection Model
to other group working theories)
4. Analysis (what sense can you make of the situation?)
Interrogate your ability to make strategic business decisions. Consider:
– Amongst the decisions you made, what worked well?
– What didn’t work?
– Within which areas of Business & Management did you find it most difficult to make strategic business decisions (e.g., Marketing, Management, Operations, all aspects of the Internal
Environment) etc. (Did you apply Mintzberg’s or Porter’s theories? If so, how?)
5. Conclusion (what else could you have done?) Draw conclusions about:
– What skills do you need to develop, to better perform and understand these types of case studies?
– What skills do you need to develop to perform better when working within groups?
6. Action Plan (If it arose again what would you do?)
Devise an action plan, of actionable steps (e.g., step 1; step 2, etc.) that someone else could follow to better address the problems presented within the business case studies. This should address content relative to the internal business environment and business strategic decisions.
Finally create an appendix and place your case study answers within the appendices.
For all policies regarding submission of your work please refer to the Programme and Student Handbooks.
Learning Materials/Resources:
Essential Resources:
? Morrison, J. (2020), The Global Business Environment: Towards Sustainability? 5th ed., Basingstoke: Palgrave MacMillan.
? Boddy, D. (2019), Management: Using Practice and Theory to Develop Skill, 8th ed., London: Prentice Hall.
Recommended Resources:
The Business Environment
? Worthingon, I. and Britton, C. (2018), The Business Environment. 7th ed., London: Prentice Hall.
? Griffin, R.W. and Pustay, M. (2015), International Business: A Management Perspective. Harlow: Pearson Education.
? Morrison, J. (2011), The Global Business Environment: Meeting the challenges. Basingstoke: Palgrave MacMillan.
? Brooks, I., Weatherston, J. and Wilkinson, G. (2018), The International Business Environment. 4th ed., Harlow: Prentice Hall.
? Needle, D. (2019), Business in Context: an introduction to business and its environment. 5th ed., CENGAGE Lrng Business Press.
? Palmer, A. and Hartley, B. (2012), The Business Environment, 7th ed., New York: McGraw Hill.
? Sloman, J. and Jones, E. (2017), Essential Economics for Business. 5th ed., London: FT Prentice