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3CO01 DISCUSS the products and / or services the organisation delivers, including who the main customers: 3COo1 Business Culture and Change in Context Assignment, UK

AC1.3 DISCUSS the products and / or services the organisation delivers, including who the main customers are.

Identification of the products and services that the organisation offers;
The market within which it operates and
The customers it serves;
Customer needs analysis;
Difference between features and benefits;
Types of business/market, for example,

–Agency, direct, wholesale, online;

Market segmentation.

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