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MKT3017: Apply relevant theory and models to the development of a digital campaign idea. Develop and justify an integrated: Digital Campaign Planning and Analytics Assignment, MUL, UK

Apply relevant theory and models to the development of a digital campaign idea.
Develop and justify an integrated digital marketing campaign.
Critically analyze and evaluate a range of campaign data to optimize campaign activity.
Recommend ways to improve digital marketing practice through a synthesis of relevant primary and secondary data.

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