BMO230 Assignment Brief:

Event conceptualisation and delivery

Deadline:

Please logon at MyFalmouth for a personalised submission schedule.

Assessment Method: Practical

Description of Assessment Method: Event conceptualisation and delivery

Percentage Weighting:

50% of the module Learning Outcomes:

1. Process: Apply knowledge and critical understanding of sustainable practice in relation to product(s) or provider(s) identifying multi-dimensional impacts and distinguishing best practice.

9. Sustainability: Apply ethically informed sustainable practices.

Wordcount:

2000 words

Title

Event conceptualisaon and delivery

Overview/Brief

Congratulaons – the company have selected your project and asked you to work on organisaon of a digital or hybrid B2B markeng event. They have now asked to see the full proposal for the planning and risk management of the future digital or hybrid B2B markeng event. They have also asked you to take parcular aenon to the sustainability of this event by exhibing a range of sustainable event management techniques and evidence that you have idenfied and migated sustainable event impacts/risks.

This assignment follows on from ‘Assessment 1’, you should integrate the chosen industries of each team member into the planning of this event. For this assessment, you will be assessed against the ‘Common Assessment Criteria’ of ‘Process’ and ‘Sustainability’. The specific wording related to this assessment criterion, together with indicators of the performance across grading boundaries can be found at the end of this document. These grading boundaries will be discussed in the delivery of this module and you are encouraged to ask quesons if you have any doubt about any aspect of the grading and feedback process.

Work Required

Ensure that the event planning and risk migaon proposal is formaed according to Falmouth University Guidelines for report format. Please note that the tle page, contents page, bibliography and any appendices are not included within the word count. Please note that it will be beneficial to communicate as succinctly as possible and you should explore the use of tables, charts, diagrams and bullet points. Please also ensure that the submission accurately ulises “The Guide to Harvard Referencing at Falmouth University”.

1.       Introducon and purpose of the event– Clarify to the reader (the director of the company) the context of the document and provide an outline of the structure – in other words let the reader know what to expect from the report. You should also provide a short vision statement for the event, state the goals and objecves for the event.   

2.       Outline of the event – include in this secon more detail on the type of event you will run, the number of guests, the plaorm(s) to use, the profile of the audience as well as the role and profile of each member of the team and what will be delivered during the event.   

3.       Event budget – outline the budget needed to run the event.   

4.       Risk and sustainability assessment – summarise the possible risks of the event in diverse categories, also including a sustainability impact assessement category to idenfy how your event could be more virtous in terms of sustainability and the risks that it may present in this maer. You should organise this part in a visualy efficient way   

5.       Delivery of the event – explain step by step how the online B2B markeng event will be delivered. You should create a figure to support your explainaon of the delivery.   

6.       Conclusion – Provide a concise summary that brings together the key points from the proposal. You should make sure to create a posive impression that leaves the reader enthused and confident in your abilies. Remember who the audience is and what the purpose of the document is.   

7.       Bibliography – Full list of references (and key sources) presented according to “The Guide to Harvard Referencing at Falmouth University”.   

You can find useful eding and other advice on the main subject page on Learning space, under Academic Wring and Assessment Support.

Please note that it will be beneficial to communicate as succinctly as possible.