described.
Communication strategy is consistent with lean start up principles, and clearly explained.
Canvas.
Communication strategy is consistent with lean start up principles, clearly explained and justified.
Good flow of information throughout the document.
Resources cited correctly.
hypothesis and Lean Canvas.
Communication strategy is consistent with lean start up principles, clearly explained and justified.
Good flow of information throughout the document.
Resources cited correctly.
Clearly demonstrates thorough use of Lean Start-Up tools.
Developed an investment proposal that can be developed further to convince a range of investors.
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Information, arguments, and evidence are presented in a way that is not always clear and logical.
Line of reasoning is often difficult to follow.
Proposal is written in business style and includes contents, scope,
Information, arguments, and evidence are well presented, mostly clear flow of ideas and arguments.
Line of reasoning is easy to follow.
Proposal is written in business style and includes contents, scope,
Information, arguments, and evidence are very well presented; the presentation is logical, clear, and well supported by evidence.
Proposal is written in business style and includes contents, scope, tables, and graphs to a
Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
Engages and sustains audience’s interest in the topic.
tment Proposal_Due_Module_3.2
tables, and graphs.
References cited correctly.
tables, and graphs.
References cited correctly.
Page 5 of 6
sophisticated level.
References cited correctly.
Convincing argument for investment.
Proposal is written in business style and includes contents, scope, tables, and graphs to a sophisticated level.
References cited correctly.
