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MBA 540 Module One Journal Guidelines and Rubric
Scenario
You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market share or revenue. So, you decide to delve a little deeper into the company’s vision and long-term strategic goals and identify some obstacles the company may face in reaching these goals.
Prompt
First, choose a Fortune Global 500 company from the following list.
Sanofi S.A.
Total SE
Deutsche Bank AG
Toyota Motor Corp.
Randstad N.V.
Comcast Corp.
Airbus SE
United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the company’s website, and other resources to learn more about your chosen company.
Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric criteria:
Provide a brief company overview. Identify the company’s global headquarters and the primary products and services it offers.
Describe the company’s customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share.
What to Submit
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Module One Journal Rubric
Criteria
Exemplary (100%)
Proficient (90%)
Needs Improvement (70%)
Not Evident (0%)
Value
Company Overview
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Provides a clear, concise company overview that includes company’s global headquarters and primary products and services
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a brief overview or accurately identifying all the primary products and services
Does not attempt criterion
20
Customer Base
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Describes the company’s customer base; explains how it primarily serves individuals or businesses
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include describing the company’s base accurately, including whether it primarily serves businesses or individuals and how it serves them
Does not attempt criterion
20
Obstacle
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Uses events from the past year purposefully to identify one credible obstacle the company is currently facing or might face in the future that could impact its success
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using relevant events from the past year to identify one credible obstacle that the company is currently facing or might face in the future
Does not attempt criterion
15
Impact on Revenue or Market Share
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Explains clearly how the identified obstacle can impact the company’s revenue or market share
Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing details to show how the identified obstacle can impact the company’s revenue or market share
Does not attempt criterion
25
Articulation of Response
Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner
Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose
Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability
Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas
15
Citations and Attributions
Uses citations for ideas requiring attribution, with few or no minor errors
Uses citations for ideas requiring attribution, with consistent minor errors
Uses citations for ideas requiring attribution, with major errors
Does not use citations for ideas requiring attribution
5
Total:
100%
