Question 2
Singapore’s biggest export share is from machinery and equipment (43%), followed by petroleum (19%), chemical products (13%), manufactured articles (8%), and oil bunkers (7%). Suppose you are the new global transport manager of a company that exports goods from Singapore. The company is doing business with a new overseas partner who requires weekly shipments of 5,000 units of the product.
Illustrate the transaction, distribution, and communication process of a product of your choice from origin to destination. Do not give generic answers and provide rationale, references and/or examples. You should consider and present the following:
• Brief description of the product and packing characteristics
• An option to manage risk during the shipment
• Most suitable mode(s) of transport strengths and limitations (from origin to destination)
• Importance of shipment visibility for the shipment
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