Complete the Module Five Milestone Worksheet in your Soomo webtext linked in the What to Submit section below and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, and then select the Milestone: Module Five Milestone tab from the Chapter Five drop-down menu.
Specifically, you must address the following rubric criteria:
Recent Change in the Marketplace: Explain one recent change in the marketplace and how it has affected the distribution of products. Examples of changes include purchasing habits or social, economic, and political events.
Distribution Channel: Select one distribution channel (direct-to-consumer, retail, wholesale, distributor, or agent or broker) for your chosen product. Provide a logical explanation as to why it is appropriate given your product and persona. Use the persona you developed in the Module Two Milestone with revisions based on instructor feedback.
This MKT 205 Module Five milestone addresses distribution — a recent marketplace change affecting distribution, your chosen distribution channel, and the reasoning. Keep it consistent with your product and persona, and justify your channel choice.
Key takeaways
- Explain one recent marketplace change and its effect on distribution.
- Select a distribution channel for your product.
- Justify the channel against your product and target market.
- Keep it consistent with earlier milestones.
- Follow the rubric criteria.
Recent change in the marketplace
Explain a real change — shifts in purchasing habits (e.g., the move to e-commerce/omnichannel), or a social, economic, or political event — and how it altered how products get distributed.
Choose and justify a distribution channel
Select a channel (direct, retail, online marketplace, wholesale/distributor) for your product and justify it: how it reaches your persona, fits the product, and responds to the marketplace change you described.
Keep it consistent
Align with your product, persona, and prior milestones. Address each rubric criterion explicitly.
Format
Complete the Module Five worksheet and cite as required.