MKT306: Explain the nature of marketing strategy and its significance for the organization. Assess the drivers and factors affecting: Distribution and Sales Management Assignment, UOS

Explain the nature of marketing strategy and its significance for the organization.
Assess the drivers and factors affecting the choice of marketing strategies.
Evaluate appropriate models and techniques that aid the strategic marketing
process.
Analyze contemporary marketing issues and problems in a strategic context.
Interpretation of advanced information and marketing data handling skills.
Assessing communications skills to develop effective relationship marketing.

Part 1

An evaluation of the chosen brand’s current performance should include the use of relevant market performance data to underpin your evaluation, for
example market growth, sales trends, profitability, etc.
A critical evaluation of the brand’s customers and identification of the key drivers in aligning the brand to the preferences of this target group(s).
An identification of the brand’s key competitors and exploration of how they gain competitive advantage.

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