Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provides fairly detailed suggestions and example formatting and images.
· Developing a Telehealth Marketing Plan: A Step by Step Guide [PDF] Download Developing a Telehealth Marketing Plan: A Step by Step Guide [PDF].
Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan.
Submit a Word document with the following:
· A brief (one paragraph or less) summary of the plan.
· Bulleted lists of two strengths and two weaknesses of the plan.
· One to two paragraphs on whether there are parts of these plans you will incorporate into your own marketing plan. If you do not intend to incorporate anything, provide a rationale for that decision.
