This week, you will develop the content for the Product (or Service) strategy se

This week, you will develop the content for the Product (or Service) strategy section of your marketing plan.
In this module, you will submit the following deliverables:
Brand Strategy
Product Strategy
Please read through all sections before proceeding to the next page and refer back whenever necessary.
After completing the module readings, do the following:
Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand.
Compose a description of the product or service being marketed and recommend improvements to fit the needs of target segments. The product strategy should describe how marketing strategies will evolve as the solution progresses through the product life cycle. 
Follow these standard formatting guidelines for your Marketing Plan deliverables:
12 point, Times New Roman font
Double-spaced
Title Page
Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format. For additional information, please refer to the Writing Style Guide.
Look at the attachments.