Title: The Intersection of TikTok and Gentrification: Impacts on Urban Spaces an

Title: The Intersection of TikTok and Gentrification: Impacts on Urban Spaces and Communities – A Comparative Analysis of New York and Madrid
Abstract:
This paper investigates the intersection of TikTok and gentrification, focusing on its implications for urban spaces and communities in two distinct global cities: New York and Madrid. With the rapid rise of TikTok as a social media platform influencing trends, behaviors, and perceptions, its role in shaping urban landscapes and dynamics cannot be understated. Through a comparative lens, this study examines how TikTok serves as a catalyst for gentrification processes in these cities, affecting local cultures, economies, and social structures.
The research employs a multi-dimensional approach, integrating qualitative analysis of TikTok content, urban studies literature, and socio-economic data. It explores the ways in which TikTok promotes certain neighborhoods or landmarks, contributing to increased visibility and desirability among both residents and visitors. Furthermore, the paper delves into the commodification of urban spaces through TikTok-driven trends, examining how they influence consumption patterns, real estate markets, and the displacement of long-standing communities.
Drawing on case studies and empirical evidence, the paper identifies commonalities and differences between New York and Madrid in the context of TikTok-driven gentrification. It considers factors such as historical context, urban planning policies, and socio-cultural dynamics to elucidate the varying impacts of gentrification on marginalized groups and urban identities.
Ultimately, this comparative analysis sheds light on the complex relationship between social media, urban development, and community resilience. By understanding the mechanisms through which TikTok intersects with gentrification in different urban contexts, policymakers, planners, and community stakeholders can formulate more inclusive strategies for sustainable urban growth and social cohesion.