Business Insight Analysis
Purpose:
This assignment strengthens your ability to connect real-world business events with course concepts, analyze strategic implications, and communicate insights concisely—key MBA skills.
Instructions:
1) Select an article
o Choose a news article from The Wall Street Journal, The Financial Times, or The Economist published within the last 30 days. An example on the last page.
o The article should be based on one of the 7 topics covered.
2) Write Your Analysis (3 structured paragraphs, around 300-400 words) o Paragraph 1 – Article Information
▪ Provide the title, author, publication name, and date. Include a working link if possible.
o Paragraph 2 – Summary of the Article
▪ Summarize the key facts: who, what, when, where, why, and how. Focus on the main issue, not every detail.
o Paragraph 3 – Course Connection & Analysis
▪ Clearly explain how the article connects to specific course concepts, frameworks, or models.
▪ Demonstrate critical thinking by addressing so what? – why does this matter?
3) Formatting & Submission
o 12-point Times New Roman, 1-inch margins, single-spaced within paragraphs, doublespaced between paragraphs.
o Submit as a Word or PDF file.
Grading rubrics:
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Grading Rubric – Business Insight Analysis (Total: 200 |
points) |
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Criteria |
Description |
Points |
|
1) Article Selection & Relevance |
Article is recent (≤30 days) and clearly relevant to course |
40 |
|
2) Summary Quality |
Clear, concise, and accurate summary of the article’s key |
40 |
|
3) Connection to Course Concepts |
Explicit, well-explained Shows accurate understanding of the concepts. |
60 |
|
4) Critical Analysis & Implications |
Goes beyond description to offer thoughtful evaluation, |
40 |
|
5) Clarity & Professionalism |
Well-written, logically structured, and free from major |
20 |
|
Total = 200 points |
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